LLM Observatory

The AI assistants don't agree with each other. Per industry: each model's top 5, how much any two models overlap (share of their combined top-5 picks they have in common), and the brands they disagree about most.

CRM / Sales Software

openai top 5

1. HubSpot

2. Zoho CRM

3. Salesforce

4. Pipedrive

5. Freshsales

google top 5

1. HubSpot

2. Pipedrive

3. Salesforce

4. Zoho CRM

5. Microsoft Dynamics 365

anthropic top 5

1. HubSpot

2. Pipedrive

3. Salesforce

4. Zoho CRM

5. Close

perplexity top 5

1. HubSpot

2. Zoho CRM

3. Salesforce

4. Pipedrive

5. monday CRM

Agreement: most aligned openai ↔ google (67%), least aligned anthropic ↔ perplexity (67%). Most divisive: Zoho CRM (spread 18), monday CRM (spread 18), Freshsales (spread 17).

Project Management Tools

openai top 5

1. Trello

2. Notion

3. ClickUp

4. Smartsheet

5. Asana

google top 5

1. Trello

2. Asana

3. Todoist

4. ClickUp

5. Notion

anthropic top 5

1. Trello

2. Notion

3. Asana

4. Todoist

5. Smartsheet

perplexity top 5

1. Trello

2. ClickUp

3. Asana

4. Smartsheet

5. Todoist

Agreement: most aligned openai ↔ google (67%), least aligned anthropic ↔ perplexity (67%). Most divisive: Smartsheet (spread 31), Jira (spread 29), Notion (spread 27).

Streaming Services

openai top 5

1. Prime Video

2. Netflix

3. YouTube TV

4. Disney+

5. Hulu

google top 5

1. Disney+

2. Hulu

3. Apple TV+

4. Netflix

5. HBO Max

anthropic top 5

1. Disney+

2. Netflix

3. YouTube TV

4. Hulu

5. Prime Video

perplexity top 5

1. Disney+

2. Netflix

3. Prime Video

4. Fubo

5. Hulu

Agreement: most aligned openai ↔ anthropic (100%), least aligned google ↔ perplexity (43%). Most divisive: Paramount+ (spread 45), Apple TV+ (spread 35), Sling TV (spread 29).

Running Shoes

openai top 5

1. Hoka

2. Brooks

3. ASICS

4. Nike

5. New Balance

google top 5

1. Brooks

2. ASICS

3. Hoka

4. Saucony

5. New Balance

anthropic top 5

1. Brooks

2. ASICS

3. Saucony

4. New Balance

5. Nike

perplexity top 5

1. ASICS

2. Brooks

3. New Balance

4. Hoka

5. Nike

Agreement: most aligned openai ↔ perplexity (100%), least aligned anthropic ↔ perplexity (67%). Most divisive: Hoka (spread 57), Mizuno (spread 36), Altra (spread 35).

Email Marketing Tools

openai top 5

1. MailerLite

2. Kit (ConvertKit)

3. Brevo

4. Klaviyo

5. Mailchimp

google top 5

1. MailerLite

2. Kit (ConvertKit)

3. Brevo

4. beehiiv

5. Mailchimp

anthropic top 5

1. Mailchimp

2. Kit (ConvertKit)

3. MailerLite

4. beehiiv

5. Constant Contact

perplexity top 5

1. MailerLite

2. Mailchimp

3. Brevo

4. beehiiv

5. Moosend

Agreement: most aligned openai ↔ google (67%), least aligned anthropic ↔ perplexity (43%). Most divisive: Klaviyo (spread 45), Mailchimp (spread 42), Moosend (spread 36).

VPN Services

openai top 5

1. ExpressVPN

2. NordVPN

3. Mullvad

4. Proton VPN

5. Surfshark

google top 5

1. NordVPN

2. Surfshark

3. ExpressVPN

4. Proton VPN

5. Mullvad

anthropic top 5

1. Proton VPN

2. Mullvad

3. NordVPN

4. ExpressVPN

5. Surfshark

perplexity top 5

1. NordVPN

2. ExpressVPN

3. Proton VPN

4. Surfshark

5. CyberGhost

Agreement: most aligned openai ↔ google (100%), least aligned anthropic ↔ perplexity (67%). Most divisive: Mullvad (spread 65), Surfshark (spread 41), ExpressVPN (spread 32).

Web Hosting

openai top 5

1. Hostinger

2. Bluehost

3. SiteGround

4. Kinsta

5. WP Engine

google top 5

1. Hostinger

2. SiteGround

3. Cloudways

4. Bluehost

5. GoDaddy

anthropic top 5

1. Bluehost

2. Hostinger

3. SiteGround

4. WP Engine

5. Cloudways

perplexity top 5

1. Hostinger

2. Bluehost

3. DreamHost

4. SiteGround

5. IONOS

Agreement: most aligned openai ↔ anthropic (67%), least aligned anthropic ↔ perplexity (43%). Most divisive: Kinsta (spread 39), GoDaddy (spread 36), DreamHost (spread 34).

Credit Cards

openai top 5

1. Capital One

2. Chase

3. Discover

4. American Express

5. Citi

google top 5

1. Chase

2. Capital One

3. Discover

4. Wells Fargo

5. American Express

anthropic top 5

1. Chase

2. Capital One

3. Discover

4. American Express

5. Citi

perplexity top 5

1. Capital One

2. Chase

3. Discover

4. Wells Fargo

5. American Express

Agreement: most aligned openai ↔ anthropic (100%), least aligned anthropic ↔ perplexity (67%). Most divisive: Wells Fargo (spread 42), Citi (spread 38), Capital One (spread 32).

Meal Kit Delivery

openai top 5

1. HelloFresh

2. EveryPlate

3. Dinnerly

4. Home Chef

5. Factor

google top 5

1. HelloFresh

2. EveryPlate

3. Home Chef

4. Green Chef

5. Factor

anthropic top 5

1. HelloFresh

2. EveryPlate

3. Home Chef

4. Blue Apron

5. Sunbasket

perplexity top 5

1. HelloFresh

2. EveryPlate

3. Marley Spoon

4. Home Chef

5. Dinnerly

Agreement: most aligned openai ↔ google (67%), least aligned anthropic ↔ perplexity (43%). Most divisive: Dinnerly (spread 51), Green Chef (spread 51), Marley Spoon (spread 47).