Running Shoes

Cycle 2026-08-01run #68

The Running Shoes AI-visibility leaderboard ranks 15 brands by how often Perplexity, Gemini (Google), ChatGPT (OpenAI) and Claude (Anthropic) mention and recommend them across a fixed panel of realistic buyer questions, re-measured every monthly cycle. Brooks currently leads with a global visibility score of 49.9.

Shopping, not analyzing? Read the buyer's guide: The best running shoes, according to AI →

Movers

No statistically significant movement since the last run — all 15 tracked brands are stable within their confidence intervals. Muted hollow arrows in the standings below show drift that stayed within statistical noise.

Standings

#	Brand	Global score	Per model
1	Brooks	49.9 ±2.9△ +1.2	perplexity43 google55 openai49 anthropic49
2	Hoka	45.1 ±2.6▽ −0.8	perplexity34 google47 openai46 anthropic34
3	ASICS	38.9 ±2.5▽ −1.7	perplexity40 google44 openai37 anthropic38
4	New Balance	37.9 ±2.6▽ −0.9	perplexity31 google30 openai41 anthropic36
5	Saucony	37.7 ±2.5△ +0.6	perplexity29 google38 openai39 anthropic30
6	Nike	34.6 ±2.6▽ −0.3	perplexity26 google38 openai35 anthropic31
7	Altra	27.8 ±2.8▽ −1.1	perplexity21 google31 openai28 anthropic24
8	Salomon	23.7 ±2.7△ +1.3	perplexity21 google19 openai25 anthropic26
9△1	Under Armour	19.2 ±5.0△ +2.3	perplexity18 google16 openai20 anthropic26
10▽1	Adidas	18.0 ±1.9▽ −0.6	perplexity27 google21 openai16 anthropic17
11△1	Puma	16.1 ±4.1△ +0.4	perplexity15 google18 openai16 anthropic12
12▽1	Topo Athletic	14.7 ±1.9▽ −1.5	perplexity13 google17 openai14 anthropic14
13	Mizuno	12.5 ±1.9△ +0.0	perplexity11 google17 openai11 anthropic20
14	On	12.3 ±2.0△ +1.0	perplexity11 google13 openai12 anthropic11
15	Reebok	10.7 ±2.3△ +3.6	perplexity19 google21 openai6 anthropic25

What the AIs cite

The domains search-backed assistants relied on when answering this industry's questions (2026-08-01). Getting featured on these is the most direct lever on AI visibility.

Domain	Answers citing it
reddit.com	287
youtube.com	270
runrepeat.com	233
runnersworld.com	228
facebook.com	163
runtothefinish.com	115
brooksrunning.com	69
theruntesters.com	61
decentfoot.com	51
weartesters.com	47

Head-to-head: Brooks vs Hoka · Brooks vs ASICS · Hoka vs ASICS

Global score = market-share-weighted blend of per-model visibility scores (0–100). Methodology

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