On #14 in Running Shoes
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Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
Perplexity
Gemini (Google)
ChatGPT (OpenAI)
Claude (Anthropic)
By question type
Where On shows up, by the intent behind the question. Every running shoes panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 6% | |
| Comparisons “How do the top options stack up?” | 3% | |
| Ready to buy “Which one should I actually get?” | 3% | |
| Problem-solving “I have this problem — what fixes it?” | 0% | |
| Informational “How does this kind of product work?” | 3% |
What the AIs say
Real answers from the latest measurement in which On appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"Which offers better cushioning for long distances, On or Hoka?"
# On vs. Hoka for Long-Distance Cushioning Both brands are popular for long-distance running, but they take different approaches to cushioning: ## Hoka - **Known for:** Maximalist cu…
Gemini (Google) · listed #1
"How does On compare to Hoka in terms of cushioning for long runs?"
When comparing **On (On Running)** and **Hoka** for long-run cushioning, you are looking at two different design philosophies that have recently begun to converge. Historically, Hoka was the undisp…
ChatGPT (OpenAI) · listed #2
"Which offers better cushioning for long distances, On or Hoka?"
Short answer: Hoka. Why: Hoka’s signature is maximal, high-stack midsoles and soft, thick EVA/foam blends that provide plush, long-lasting shock absorption and a very cushioned ride—especially useful on long steady runs, recovery days, and for heavier runners. Hoka also offers stable, cushioned stability mod…
Perplexity · listed #2
"Which offers better cushioning for long distances, On or Hoka?"
For **long-distance cushioning**, **Hoka** generally offers better cushioning than On.[1][2][5][7][10][13] Across the sources, Hoka is described as *softer, plusher, and more heavily cushio…
Where the AIs get it from
Domains cited by search-backed answers that mentioned On (12 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| youtube.com | 12 |
| reddit.com | 10 |
| runnersworld.com | 10 |
| runtothefinish.com | 7 |
| runrepeat.com | 7 |
| thesmarterplay.com | 6 |
| today.com | 6 |
| menshealth.com | 6 |
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Head-to-head: On vs Brooks · On vs Hoka · On vs ASICS — or the full Running Shoes leaderboard.
Data from run #68. Methodology