Brooks vs On
AI visibility head-to-head, Running Shoes — run #68 (2026-08-01). Brooks leads with statistical confidence (non-overlapping 95% CIs).
vs
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | Brooks | On |
|---|---|---|
| Recommendations “What's the best option for me?” | 95% | 7% |
| Comparisons “How do the top options stack up?” | 32% | 10% |
| Ready to buy “Which one should I actually get?” | 55% | 5% |
| Problem-solving “I have this problem — what fixes it?” | 53% | 1% |
| Informational “How does this kind of product work?” | 42% | 7% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
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