AI Visibility Index

Who the AI assistants recommend

A public index of the brands ChatGPT, Claude, Gemini, and Perplexity mention and recommend most — measured monthly with open methodology.

Measured monthlyChatGPTClaudeGeminiPerplexity

Global leaderboard · by share of voice | by industry score

#BrandIndustryShare of voiceSoVScore
1Capital OneCredit Cards
2.04%37.6▽ −1.1
2ChaseCredit Cards
1.57%34.1▽ −0.3
3American ExpressCredit Cards
1.49%29.4△ +1.2
4DiscoverCredit Cards
1.48%33.8▽ −0.3
5Apple (iPhone)Smartphones
1.45%52.1▽ −0.3
6Sony (audio)Headphones & Earbuds
1.36%39.5▽ −0.3
7Samsung (Galaxy)Smartphones
1.35%43.7▽ −1.1
8Apple (MacBook)Laptops
1.14%55.1▽ −0.4
9LenovoLaptops
1.13%49.2▽ −1.4
10Anker Soundcore▽1Headphones & Earbuds
1.09%32.8▽ −1.3
11Apple (AirPods)△1Headphones & Earbuds
1.08%33.7△ +0.7
12WixWebsite Builders
1.05%58.1△ +0.7
13NordVPNVPN Services
1.04%40.4△ +0.5
14CitiCredit Cards
1.03%23.3△ +0.4
15BoseHeadphones & Earbuds
0.98%28.3▽ −1.2
16SurfsharkVPN Services
0.96%38.5△ +0.2
17Google (Pixel)Smartphones
0.95%35.4▽ −1.1
18ASUS (laptops)Laptops
0.92%36.5△ +0.0
19DellLaptops
0.92%37.0▽ −1.4
20SquarespaceWebsite Builders
0.90%50.6▽ −0.6
21Proton VPN▽1VPN Services
0.85%31.6▽ −1.1
22BrooksRunning Shoes
0.85%49.9△ +1.2
23ExpressVPNVPN Services
0.83%38.7▽ −0.3
24HPLaptops
0.82%32.8▽ −1.3
25JabraHeadphones & Earbuds
0.82%29.8▽ −0.7

Share of voice: each brand's share of its category's AI mentions, weighted by the category's consumer demand (US search volume as the proxy) and shown as a share of the whole index. It rewards dominating your category, not just showing up in a big one. How it's measured · ▲/▼ = statistically significant change (category rank next to the name, score points in the score column) since last cycle; △/▽ = change within statistical noise.

Browse by industry

CRM / Sales Software

HubSpot
Most visible70.4

Project Management Tools

Trello
Most visible43.9

Streaming Services

Netflix
Most visible40.0

Running Shoes

Brooks
Most visible49.9

Email Marketing Tools

Mailchimp
Most visible41.1

VPN Services

NordVPN
Most visible40.4

Web Hosting

Kinsta
Most visible35.8

Credit Cards

Capital One
Most visible37.6

Meal Kit Delivery

HelloFresh
Most visible43.7

Airlines (US)

Delta Air Lines
Most visible44.1

Hotel & Travel Booking

Booking.com
Most visible46.9

Consumer Banking

Chase (banking)
Most visible38.7

Online Brokers & Investing

Fidelity
Most visible43.6

Tax Software

TurboTax
Most visible53.3

Smartphones

Apple (iPhone)
Most visible52.1

Laptops

Apple (MacBook)
Most visible55.1

Headphones & Earbuds

Sony (audio)
Most visible39.5

Website Builders

Wix
Most visible58.1

Ecommerce Platforms

Shopify
Most visible64.6

Password Managers

Bitwarden
Most visible64.3

Accounting Software

QuickBooks
Most visible67.7

Car Insurance (US)

GEICO
Most visible35.2

Mattresses

Saatva
Most visible26.5

Dating Apps

Hinge
Most visible52.9

Antivirus Software

Microsoft Defender
Most visible48.3

Cross-industry comparisons carry caveats: each industry has its own prompt panel, so scores are most meaningful within an industry. See the methodology.

Buyer's guides

Shopping, not analyzing? The same data, written as verdicts: all AI buyer's guides →

Best streaming servicesBest running shoesBest vpn servicesBest credit cardsBest meal kit deliveryBest airlines (us)Best hotel & travel bookingBest consumer bankingBest online brokers & investingBest tax softwareBest smartphonesBest laptopsBest headphones & earbudsBest password managersBest car insurance (us)Best mattressesBest dating appsBest antivirus software

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