Accounting Software
The Accounting Software AI-visibility leaderboard ranks 16 brands by how often ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google) and Perplexity mention and recommend them across a fixed panel of realistic buyer questions, re-measured every monthly cycle. QuickBooks currently leads with a global visibility score of 67.7.
Movers
No statistically significant movement since the last run — all 16 tracked brands are stable within their confidence intervals. Muted hollow arrows in the standings below show drift that stayed within statistical noise.
Standings
| # | Brand | Global score | Per model |
|---|---|---|---|
| 1 | QuickBooks | 67.7 ±2.1▽ −1.3 | |
| 2 | Wave | 47.6 ±2.7▽ −1.5 | |
| 3 | Xero | 44.1 ±2.4▽ −1.1 | |
| 4 | FreshBooks | 32.3 ±2.7△ +0.8 | |
| 5 | Sage | 27.4 ±2.3▽ −2.0 | |
| 6 | Zoho Books | 24.7 ±2.4▽ −2.1 | |
| 7 | NetSuite | 21.9 ±2.3▽ −0.1 | |
| 8 | Odoo | 21.6 ±2.4△ +2.1 | |
| 9 | FreeAgent | 18.3 ±2.3△ +1.1 | |
| 10 | Bench | 16.4 ±3.1▽ −0.0 | |
| 11 | Patriot Software | 16.1 ±4.5△ +0.8 | |
| 12△1 | MYOB | 13.7 ±2.7△ +0.2 | |
| 13▽1 | ZipBooks | 12.7 ±1.6▽ −1.2 | |
| 14 | Pilot | 12.0 ±1.8▽ −0.5 | |
| 15 | Kashoo | 10.9 ±1.8▽ −0.3 | |
| 16 | Invoice Ninja | 10.0 ±4.7△ +1.1 |
What the AIs cite
The domains search-backed assistants relied on when answering this industry's questions (2026-08-01). Getting featured on these is the most direct lever on AI visibility.
| Domain | Answers citing it |
|---|---|
| reddit.com | 284 |
| youtube.com | 258 |
| quickbooks.intuit.com | 201 |
| nerdwallet.com | 138 |
| forbes.com | 106 |
| pcmag.com | 99 |
| uschamber.com | 95 |
| facebook.com | 81 |
| wifitalents.com | 73 |
| xero.com | 69 |
Head-to-head: QuickBooks vs Wave · QuickBooks vs Xero · Wave vs Xero
Global score = market-share-weighted blend of per-model visibility scores (0–100). Methodology
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