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Accounting Software

Cycle 2026-07-13run #51

The Accounting Software AI-visibility leaderboard ranks 16 brands by how often Perplexity, ChatGPT (OpenAI), Gemini (Google) and Claude (Anthropic) mention and recommend them across a fixed panel of realistic buyer questions, re-measured every monthly cycle. QuickBooks currently leads with a global visibility score of 69.0.

Movers

Movement tracking begins with the second measurement run of this industry.

Standings

#BrandGlobal scorePer model
1QuickBooks69.0 ±2.1
perplexity73
openai69
google69
anthropic68
2Wave49.1 ±2.7
perplexity43
openai50
google48
anthropic50
3Xero45.2 ±2.5
perplexity38
openai47
google42
anthropic37
4FreshBooks31.5 ±2.5
perplexity33
openai32
google31
anthropic30
5Sage29.5 ±2.5
perplexity27
openai31
google24
anthropic27
6Zoho Books26.8 ±2.6
perplexity29
openai28
google23
anthropic21
7NetSuite22.0 ±2.3
perplexity21
openai24
google17
anthropic17
8Odoo19.5 ±2.4
perplexity16
openai20
google18
anthropic19
9FreeAgent17.2 ±2.6
perplexity16
openai14
google26
anthropic21
10Bench16.4 ±3.1
perplexity14
openai14
google26
anthropic16
11Patriot Software15.2 ±3.1
perplexity22
openai14
google15
anthropic18
12ZipBooks13.9 ±1.5
perplexity22
openai14
google12
anthropic14
13MYOB13.5 ±2.5
perplexity19
openai11
google16
anthropic26
14Pilot12.5 ±2.8
perplexity24
openai11
google13
anthropic14
15Kashoo11.2 ±1.8
perplexity13
openai10
google14
anthropic13
16Invoice Ninja8.9 ±3.3
perplexity25
openai8
google5
anthropic15

What the AIs cite

The domains search-backed assistants relied on when answering this industry's questions (2026-07-13). Getting featured on these is the most direct lever on AI visibility.

DomainAnswers citing it
reddit.com280
youtube.com221
quickbooks.intuit.com178
xero.com88
waveapps.com81
uschamber.com79
sage.com78
facebook.com61
pilot.com61
pcmag.com50

Head-to-head: QuickBooks vs Wave · QuickBooks vs Xero · Wave vs Xero

Global score = market-share-weighted blend of per-model visibility scores (0–100). Methodology