FreeAgent #9 in Accounting Software
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Score over time
Score 17.2 (95% CI 14.6–19.8) as of 2026-07-13. The trend line appears once a second monthly run lands.
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
Perplexity
ChatGPT (OpenAI)
Gemini (Google)
Claude (Anthropic)
By question type
Where FreeAgent shows up, by the intent behind the question. Every accounting software panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 5% | |
| Comparisons “How do the top options stack up?” | 2% | |
| Ready to buy “Which one should I actually get?” | 3% | |
| Problem-solving “I have this problem — what fixes it?” | 1% | |
| Informational “How does this kind of product work?” | 2% |
What the AIs say
Real answers from the latest measurement in which FreeAgent appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"What are the main differences between FreeAgent and ZipBooks?"
# FreeAgent vs ZipBooks: Key Differences ## Target Audience - **FreeAgent**: Designed primarily for freelancers, contractors, and small business owners, particularly popular in the UK market…
Gemini (Google) · listed #1
"What are the main differences between FreeAgent and ZipBooks?"
While both **FreeAgent** and **ZipBooks** are cloud-based accounting software designed for freelancers, contractors, and small businesses, they cater to very different audiences, regions, and business n…
ChatGPT (OpenAI) · recommended · listed #1
"What are the main differences between FreeAgent and ZipBooks?"
Here are the main differences at a glance—grouped by the things most businesses care about: 1. Geographic / tax focus - FreeAgent: Built for UK freelancers, contractors and small businesses. Deep HMRC support (Making Tax Digital for VAT, VAT returns, Self Assessment, corporation tax estimates and filing work…
Perplexity · recommended · listed #1
"What are the main differences between FreeAgent and ZipBooks?"
The main differences between FreeAgent and ZipBooks are their **target audience**, **pricing model**, and **feature depth**: FreeAgent is an **award-winning, paid cloud accounting tool built specifically for UK freelan…
Where the AIs get it from
Domains cited by search-backed answers that mentioned FreeAgent (13 answers, 2026-07-13). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| youtube.com | 8 |
| reddit.com | 8 |
| wise.com | 7 |
| stackshare.io | 6 |
| zipbooks.com | 6 |
| freeagent.com own domain | 5 |
| envoice.eu | 5 |
| pcmag.com | 5 |
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Head-to-head: FreeAgent vs QuickBooks · FreeAgent vs Wave · FreeAgent vs Xero — or the full Accounting Software leaderboard.
Data from run #51. Methodology