FreeAgent #9 in Accounting Software
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Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
ChatGPT (OpenAI)
Claude (Anthropic)
Gemini (Google)
Perplexity
By question type
Where FreeAgent shows up, by the intent behind the question. Every accounting software panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 5% | |
| Comparisons “How do the top options stack up?” | 2% | |
| Ready to buy “Which one should I actually get?” | 2% | |
| Problem-solving “I have this problem — what fixes it?” | 2% | |
| Informational “How does this kind of product work?” | 1% |
What the AIs say
Real answers from the latest measurement in which FreeAgent appeared — the receipts behind the score.
Claude (Anthropic) · recommended · listed #1
"Trying to decide between FreeAgent and ZipBooks, how do they differ?"
# FreeAgent vs ZipBooks Here's how these two accounting platforms compare: ## FreeAgent **Best for:** Freelancers, contractors, and small businesses (especially UK-based) **Strengths:** -…
Gemini (Google) · recommended · listed #1
"Trying to decide between FreeAgent and ZipBooks, how do they differ?"
While both **FreeAgent** and **ZipBooks** are excellent cloud accounting tools designed for freelancers, contractors, and small businesses, they are built for very different users. The biggest differe…
ChatGPT (OpenAI) · listed #1
"What are the main differences between FreeAgent and ZipBooks?"
Short answer - FreeAgent is a UK‑focused small‑business accounting app built around freelancers, contractors and small limited companies that need strong time/project tracking and HMRC/VAT/self‑assessment…
Perplexity · listed #1
"Trying to decide between FreeAgent and ZipBooks, how do they differ?"
FreeAgent and ZipBooks overlap on the basics—both handle **invoicing, expenses, reporting, and tax/accounting tasks**—but they differ in **target user, feature depth, and pricing style**.[1…
Where the AIs get it from
Domains cited by search-backed answers that mentioned FreeAgent (7 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| zapier.com | 7 |
| tech.co | 7 |
| youtube.com | 7 |
| wheelhouse.com | 6 |
| getapp.ie | 6 |
| stackshare.io | 6 |
| softwareworld.co | 6 |
| selecthub.com | 6 |
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Head-to-head: FreeAgent vs QuickBooks · FreeAgent vs Wave · FreeAgent vs Xero — or the full Accounting Software leaderboard.
Data from run #85. Methodology