MYOB #13 in Accounting Software
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Score over time
Score 13.5 (95% CI 11.1–16.1) as of 2026-07-13. The trend line appears once a second monthly run lands.
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
Perplexity
ChatGPT (OpenAI)
Gemini (Google)
Claude (Anthropic)
By question type
Where MYOB shows up, by the intent behind the question. Every accounting software panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 1% | |
| Comparisons “How do the top options stack up?” | 6% | |
| Ready to buy “Which one should I actually get?” | 1% | |
| Problem-solving “I have this problem — what fixes it?” | 0% | |
| Informational “How does this kind of product work?” | 1% |
What the AIs say
Real answers from the latest measurement in which MYOB appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"Should I use MYOB or QuickBooks for my small business?"
# MYOB vs QuickBooks: Key Considerations The right choice depends on your specific situation. Here's a breakdown to help you decide: ## Location Matters - **MYOB** is primarily popular…
Gemini (Google) · recommended · listed #1
"Should I use MYOB or QuickBooks for my small business?"
Both **MYOB** and **QuickBooks Online (QBO)** are excellent accounting platforms for small businesses, but they suit different types of business owners. A major factor in this decision is y…
ChatGPT (OpenAI) · recommended · listed #1
"Should I use MYOB or QuickBooks for my small business?"
Short answer: It depends on your country, the size/complexity of your business, and what features you need. Both are solid—MYOB is very popular in Australia/New Zealand and is strong for BAS/payroll in that market; QuickBooks Online is widely used globally, has a large app ecosystem and is generally easier…
Perplexity · recommended · listed #1
"Should I use MYOB or QuickBooks for my small business?"
Choose **MYOB** if your small business has **in-house employees and needs strong Australian payroll compliance (ATO, BAS, STP)**, or if you prefer **local Australian support** and a hybrid onli…
Where the AIs get it from
Domains cited by search-backed answers that mentioned MYOB (5 answers, 2026-07-13). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| getpinch.com.au | 5 |
| beanninjas.com | 5 |
| boxas.com.au | 5 |
| myob.com own domain | 5 |
| quickbooks.intuit.com | 5 |
| youtube.com | 5 |
| 6sense.com | 5 |
| reddit.com | 5 |
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Head-to-head: MYOB vs QuickBooks · MYOB vs Wave · MYOB vs Xero — or the full Accounting Software leaderboard.
Data from run #51. Methodology