MYOB #12 in Accounting Software
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Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
ChatGPT (OpenAI)
Claude (Anthropic)
Gemini (Google)
Perplexity
By question type
Where MYOB shows up, by the intent behind the question. Every accounting software panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 2% | |
| Comparisons “How do the top options stack up?” | 6% | |
| Ready to buy “Which one should I actually get?” | 0% | |
| Problem-solving “I have this problem — what fixes it?” | 0% | |
| Informational “How does this kind of product work?” | 0% |
What the AIs say
Real answers from the latest measurement in which MYOB appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"Should I use MYOB or QuickBooks for my small business?"
# MYOB vs QuickBooks: Key Considerations The right choice depends on your specific business needs. Here's a breakdown to help you decide: ## MYOB might be better if: - You're based in…
Gemini (Google) · listed #1
"Should I use MYOB or QuickBooks for my small business?"
Choosing between **MYOB** and **QuickBooks** (specifically QuickBooks Online) depends heavily on **where your business is located**, your **industry**, and your **accounting experience**. Here is a dir…
ChatGPT (OpenAI) · listed #1
"Should I use MYOB or QuickBooks for my small business?"
…eed an offline/desktop option? - Any important integrations (POS, e‑commerce, CRM, payroll app)? - Monthly budget range? Quick comparison (MYOB vs QuickBooks) - Geography / compliance - MYOB: strongest in Australia/New Zealand (BAS, STP payroll). Good local support and accounting workflows for AU/NZ rules. - QuickBoo…
Perplexity · recommended · listed #1
"MYOB versus QuickBooks — which is the better fit for a small business?"
…whether you prioritize **Australian payroll/compliance and deeper inventory** or **lower cost and a simpler cloud workflow**. In general, **MYOB** is the stronger fit for Australian small businesses with payroll, inventory, or phone-support needs, while **QuickBooks Online** is better for lean, service-based businesses tha…
Where the AIs get it from
Domains cited by search-backed answers that mentioned MYOB (7 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| youtube.com | 7 |
| reddit.com | 7 |
| arielle.com.au | 6 |
| quickbooks.intuit.com | 6 |
| merchantcompare.com.au | 6 |
| annamoney.au | 6 |
| myob.com own domain | 6 |
| getpinch.com.au | 6 |
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Head-to-head: MYOB vs QuickBooks · MYOB vs Wave · MYOB vs Xero — or the full Accounting Software leaderboard.
Data from run #85. Methodology