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Consumer Banking

Cycle 2026-08-01run #76

The Consumer Banking AI-visibility leaderboard ranks 14 brands by how often Perplexity, ChatGPT (OpenAI), Claude (Anthropic) and Gemini (Google) mention and recommend them across a fixed panel of realistic buyer questions, re-measured every monthly cycle. Chase (banking) currently leads with a global visibility score of 38.7.

Shopping, not analyzing? Read the buyer's guide: The best consumer banking, according to AI →

Movers

No statistically significant movement since the last run — all 14 tracked brands are stable within their confidence intervals. Muted hollow arrows in the standings below show drift that stayed within statistical noise.

Standings

#BrandGlobal scorePer model
1Chase (banking)38.7 ±2.3▽ −1.1
perplexity40
openai-search32
google-search45
openai36
anthropic41
google46
2Ally Bank31.9 ±2.5▽ −1.6
perplexity26
openai-search27
google-search39
openai30
anthropic35
google40
3Capital One (banking)29.1 ±2.3▽ −0.9
perplexity34
openai-search26
google-search42
openai24
anthropic30
google46
4Bank of America (banking)24.7 ±1.9▽ −1.0
perplexity23
openai-search19
google-search27
openai24
anthropic27
google28
5Discover Bank20.8 ±2.1▽ −2.5
perplexity16
openai-search15
google-search23
openai18
anthropic22
google30
6SoFi19.1 ±2.5▽ −0.2
perplexity24
openai-search16
google-search32
openai16
anthropic17
google30
7Wells Fargo (banking)18.2 ±1.8▽ −1.0
perplexity24
openai-search14
google-search21
openai18
anthropic19
google19
8△1Marcus by Goldman Sachs18.1 ±2.5△ +0.4
perplexity26
openai-search24
google-search20
openai17
anthropic19
google20
9▽1Chime17.8 ±2.4▽ −0.2
perplexity17
openai-search14
google-search21
openai17
anthropic22
google20
10△1U.S. Bank (banking)16.7 ±3.5△ +0.5
perplexity23
openai-search19
google-search13
openai15
anthropic16
google20
11△1Truist16.1 ±3.7△ +0.2
perplexity14
openai-search14
google-search11
openai17
anthropic12
google16
12▽2Charles Schwab Bank15.9 ±3.2▽ −1.5
perplexity20
openai-search24
google-search15
openai16
anthropic16
google15
13PNC Bank13.7 ±2.9△ +0.2
perplexity22
openai-search18
google-search15
openai12
anthropic17
google16
14Citi (banking)11.9 ±1.5▽ −1.2
perplexity12
openai-search15
google-search15
openai12
anthropic14
google12

What the AIs cite

The domains search-backed assistants relied on when answering this industry's questions (2026-08-01). Getting featured on these is the most direct lever on AI visibility.

DomainAnswers citing it
reddit.com225
nerdwallet.com202
youtube.com178
bankrate.com143
finance.yahoo.com116
forbes.com107
wellsfargo.com100
cnbc.com93
pnc.com92
finder.com91

Head-to-head: Chase (banking) vs Ally Bank · Chase (banking) vs Capital One (banking) · Ally Bank vs Capital One (banking)

Global score = market-share-weighted blend of per-model visibility scores (0–100). Methodology

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