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Car Insurance (US)

Cycle 2026-08-01run #86

The Car Insurance (US) AI-visibility leaderboard ranks 20 brands by how often ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google) and Perplexity mention and recommend them across a fixed panel of realistic buyer questions, re-measured every monthly cycle. GEICO currently leads with a global visibility score of 35.2.

Shopping, not analyzing? Read the buyer's guide: The best car insurance (us), according to AI →

Movers

No statistically significant movement since the last run — all 20 tracked brands are stable within their confidence intervals. Muted hollow arrows in the standings below show drift that stayed within statistical noise.

Standings

#BrandGlobal scorePer model
1GEICO35.2 ±2.3▽ −1.9
openai33
anthropic36
google44
perplexity33
2State Farm33.9 ±2.4▽ −0.8
openai30
anthropic33
google49
perplexity33
3△1USAA31.1 ±2.8▽ −0.4
openai32
anthropic28
google29
perplexity26
4▽1Progressive31.0 ±2.2▽ −0.7
openai26
anthropic32
google49
perplexity25
5Amica22.1 ±2.4△ +0.5
openai21
anthropic23
google24
perplexity23
6△4Lemonade19.6 ±4.4△ +2.7
openai19
anthropic26
google19
perplexity24
7△1Allstate19.1 ±1.8△ +0.1
openai18
anthropic15
google24
perplexity15
8▽1The Hartford18.9 ±3.8▽ −1.7
openai16
anthropic23
google27
perplexity22
9Erie Insurance18.3 ±2.2△ +0.1
openai17
anthropic18
google23
perplexity21
10▽4The General18.3 ±3.7▽ −3.2
openai16
anthropic23
google21
perplexity27
11Safeco14.9 ±2.7△ +1.3
openai16
anthropic20
google12
perplexity14
12Nationwide14.7 ±2.0△ +1.3
openai14
anthropic14
google17
perplexity16
13American Family Insurance14.7 ±4.6△ +1.5
openai14
anthropic17
google18
perplexity13
14△2Esurance13.3 ±0.6△ +0.7
openai13
anthropic13
google13
perplexity14
15△5Mercury Insurance12.5 ±2.0△ +0.8
openai12
anthropic15
google13
perplexity16
16△1Farmers Insurance12.5 ±2.9△ +0.3
openai13
anthropic13
google12
perplexity10
17▽2Auto-Owners Insurance12.4 ±1.7▽ −0.4
openai11
anthropic12
google17
perplexity16
18▽4Travelers12.1 ±1.9▽ −1.1
openai12
anthropic10
google12
perplexity24
19Root Insurance11.3 ±2.1▽ −0.6
openai10
anthropic13
google14
perplexity14
20▽2Liberty Mutual10.8 ±1.5▽ −1.4
openai11
anthropic10
google11
perplexity13

What the AIs cite

The domains search-backed assistants relied on when answering this industry's questions (2026-08-01). Getting featured on these is the most direct lever on AI visibility.

DomainAnswers citing it
reddit.com224
thezebra.com203
nerdwallet.com181
insurify.com169
moneygeek.com140
autoinsurance.com123
lendingtree.com116
progressive.com113
usnews.com108
marketwatch.com107

Head-to-head: GEICO vs State Farm · GEICO vs USAA · State Farm vs USAA

Global score = market-share-weighted blend of per-model visibility scores (0–100). Methodology

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