Farmers Insurance #16 in Car Insurance (US)
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Independent measurement about Farmers Insurance — anyone can monitor a brand (brand teams, agencies, competitors). Paying never affects scores, and the ✓ badge stays reserved for verified representatives.
Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
ChatGPT (OpenAI)
Claude (Anthropic)
Gemini (Google)
Perplexity
By question type
Where Farmers Insurance shows up, by the intent behind the question. Every car insurance (us) panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 4% | |
| Comparisons “How do the top options stack up?” | 0% | |
| Ready to buy “Which one should I actually get?” | 0% | |
| Problem-solving “I have this problem — what fixes it?” | 0% | |
| Informational “How does this kind of product work?” | 1% |
What the AIs say
Real answers from the latest measurement in which Farmers Insurance appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"For a young driver, would Farmers or Nationwide save more money?"
# Farmers vs. Nationwide for Young Drivers I don't have access to current, real-time insurance rate data, and I can't give you an accurate answer without it. Insurance pricing for young dr…
Gemini (Google) · listed #1
"Living in Florida, which insurance company would you recommend?"
…rida market. --- ### 1. Homeowners Insurance in Florida Florida’s home insurance market is in a crisis, with many national carriers (like Farmers and AAA) pulling out or limiting policies. Most homeowners must rely on regional Florida-specific insurers or the state-backed "insurer of last resort." * **Best Overall / Most…
ChatGPT (OpenAI) · listed #1
"Which is cheaper for young drivers, Farmers Insurance or Nationwide?"
Short answer: There’s no universal winner — neither Farmers nor Nationwide is always cheaper for young drivers. Which is less expensive depends on the driver’s age, location, driving record, vehicle, coverage choices, and available discoun…
Perplexity · listed #2
"For a young driver, would Farmers or Nationwide save more money?"
For a **young driver, Nationwide is usually cheaper than Farmers** based on the rate comparisons in the search results.[1][2][3] - The Zebra’s 2026 comparison says **Nationwide** is the winner on price and shows teens averaging **$3,624** with…
Where the AIs get it from
Domains cited by search-backed answers that mentioned Farmers Insurance (19 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| insurify.com | 16 |
| nerdwallet.com | 15 |
| thezebra.com | 14 |
| lendingtree.com | 13 |
| usnews.com | 12 |
| compare.com | 10 |
| marketwatch.com | 10 |
| forbes.com | 10 |
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Head-to-head: Farmers Insurance vs GEICO · Farmers Insurance vs State Farm · Farmers Insurance vs USAA — or the full Car Insurance (US) leaderboard.
Data from run #86. Methodology