Farmers Insurance #17 in Car Insurance (US)
Represent Farmers Insurance? Claim this brand for the verified badge — free, and separate from the subscriptions below.
Independent measurement about Farmers Insurance — anyone can monitor a brand (brand teams, agencies, competitors). Paying never affects scores, and the ✓ badge stays reserved for verified representatives.
Score over time
Score 12.3 (95% CI 9.0–15.1) as of 2026-07-13. The trend line appears once a second monthly run lands.
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
ChatGPT (OpenAI)
Perplexity
Gemini (Google)
Claude (Anthropic)
By question type
Where Farmers Insurance shows up, by the intent behind the question. Every car insurance (us) panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 6% | |
| Comparisons “How do the top options stack up?” | 0% | |
| Ready to buy “Which one should I actually get?” | 0% | |
| Problem-solving “I have this problem — what fixes it?” | 0% | |
| Informational “How does this kind of product work?” | 3% |
What the AIs say
Real answers from the latest measurement in which Farmers Insurance appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"For a young driver, would Farmers or Nationwide save more money?"
# Farmers vs. Nationwide for Young Drivers I don't have access to real-time pricing data, and insurance rates vary significantly based on several factors specific to your situation. Here's…
Gemini (Google) · listed #2
"Living in Florida, which insurance company would you recommend?"
…for navigating the Florida market. --- ### 1. Homeowners Insurance (The Most Challenging Market) Many national carriers (like Allstate or Farmers) have pulled out or severely limited new policies in Florida. Therefore, regional carriers and Florida-specific companies are often your best bet. #### **Top Recommendations for…
ChatGPT (OpenAI) · listed #1
"Which is cheaper for young drivers, Farmers Insurance or Nationwide?"
There’s no universal answer — neither Farmers nor Nationwide is always cheaper for young drivers. Auto rates depend heavily on individual factors (location, age, sex, vehicle, driving record, credit where allowed, coverage li…
Perplexity · listed #2
"Which is cheaper for young drivers, Farmers Insurance or Nationwide?"
**Nationwide** is cheaper than Farmers Insurance for young drivers, particularly for teens. Nationwide offers significantly lower rates across all young driver age groups, with the most dramatic difference for teenagers: | Age…
Where the AIs get it from
Domains cited by search-backed answers that mentioned Farmers Insurance (22 answers, 2026-07-13). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| usnews.com | 18 |
| thezebra.com | 13 |
| insurify.com | 11 |
| autoinsurance.com | 11 |
| nationwide.com | 10 |
| nerdwallet.com | 10 |
| youtube.com | 9 |
| reddit.com | 9 |
Embed this badge
<a href="https://helloranked.com/brand/farmers-insurance">
<img src="https://helloranked.com/badge/farmers-insurance"
alt="helloranked AI Visibility rank" height="24" />
</a>Updates automatically with every measurement cycle — copy it into your site's footer or press page.
Head-to-head: Farmers Insurance vs GEICO · Farmers Insurance vs State Farm · Farmers Insurance vs Progressive — or the full Car Insurance (US) leaderboard.
Data from run #52. Methodology