Nationwide #12 in Car Insurance (US)
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Independent measurement about Nationwide — anyone can monitor a brand (brand teams, agencies, competitors). Paying never affects scores, and the ✓ badge stays reserved for verified representatives.
Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
ChatGPT (OpenAI)
Claude (Anthropic)
Gemini (Google)
Perplexity
By question type
Where Nationwide shows up, by the intent behind the question. Every car insurance (us) panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 10% | |
| Comparisons “How do the top options stack up?” | 6% | |
| Ready to buy “Which one should I actually get?” | 2% | |
| Problem-solving “I have this problem — what fixes it?” | 0% | |
| Informational “How does this kind of product work?” | 2% |
What the AIs say
Real answers from the latest measurement in which Nationwide appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"For a young driver, would Farmers or Nationwide save more money?"
# Farmers vs. Nationwide for Young Drivers The answer depends on several individual factors, but here's what typically influences the comparison: ## General Trends - **Nationwide** often has competitive…
Gemini (Google) · recommended · listed #1
"Which is cheaper for young drivers, Farmers Insurance or Nationwide?"
Generally speaking, **Nationwide is cheaper than Farmers Insurance for young drivers.** In national rate comparisons, Farmers is consistently ranked as one of the most expensive auto insurance carriers in the U…
ChatGPT (OpenAI) · listed #1
"I'm ready to purchase full coverage car insurance, who has the cheapest options?"
…iving record, annual miles, whether you can bundle with homeowner/renter insurance, and desired deductibles/limits). Brief guidance now: - Nationwide low-cost contenders (frequently cheapest for many people): Geico, State Farm, Progressive — but who’s cheapest depends on your profile. - USAA is often the cheapest and best value…
Perplexity · recommended · listed #1
"For a young driver, would Farmers or Nationwide save more money?"
For a **young driver, Nationwide is usually cheaper than Farmers** based on the rate comparisons in the search results.[1][2][3] - The Zebra’s 2026 comparison says **Nationwide** is the winner on price and shows…
Where the AIs get it from
Domains cited by search-backed answers that mentioned Nationwide (30 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| nerdwallet.com | 21 |
| usnews.com | 21 |
| thezebra.com | 21 |
| marketwatch.com | 21 |
| insurify.com | 21 |
| lendingtree.com | 17 |
| moneygeek.com | 16 |
| insurance.com | 16 |
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Head-to-head: Nationwide vs GEICO · Nationwide vs State Farm · Nationwide vs USAA — or the full Car Insurance (US) leaderboard.
Data from run #86. Methodology