GEICO #1 in Car Insurance (US)
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Score over time
Score 37.2 (95% CI 34.5–39.6) as of 2026-07-13. The trend line appears once a second monthly run lands.
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
ChatGPT (OpenAI)
Perplexity
Gemini (Google)
Claude (Anthropic)
By question type
Where GEICO shows up, by the intent behind the question. Every car insurance (us) panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 50% | |
| Comparisons “How do the top options stack up?” | 10% | |
| Ready to buy “Which one should I actually get?” | 35% | |
| Problem-solving “I have this problem — what fixes it?” | 11% | |
| Informational “How does this kind of product work?” | 17% |
What the AIs say
Real answers from the latest measurement in which GEICO appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"As a brand-new driver, how do I find insurance I can actually afford?"
…## Shop Around Aggressively - Get quotes from at least 5-6 companies—prices vary wildly for the same driver - Check both big-name insurers (Geico, Progressive, State Farm) and smaller regional companies (often overlooked but competitive) - Use an independent broker who can compare multiple companies at once ## Take Advanta…
Gemini (Google) · listed #1
"I want cheap car insurance but don't want to pay a big deposit upfront, what should I look for?"
…e can cut your premium in half. ### Summary Checklist for Shopping: 1. Use comparison sites (like Compare the Market, Moneysupermarket, or Geico/Progressive) and filter by **"monthly payment."** 2. Look for companies offering **11 or 12 equal payments** rather than a high deposit. 3. Check the **APR (interest rate)** on th…
ChatGPT (OpenAI) · listed #1
"I want to buy car insurance in New York, how do I find the cheapest rates there?"
…s - Use price comparison sites (e.g., The Zebra, Gabi, Compare.com) to get a quick range. - Get direct quotes from major national carriers (GEICO, State Farm, Progressive, Allstate) and regional/local insurers—regional carriers can be cheaper in NY. - Call or use an independent agent/broker who can quote many carriers you m…
Perplexity · recommended · listed #1
"I want cheap car insurance but don't want to pay a big deposit upfront, what should I look for?"
…verage** | Drop **comprehensive/collision** on older cars worth under $4,000 if they’re not worth the cost [1][4]. | Some companies like **GEICO**, **AAA**, and **USAA** offer low monthly rates (around $39–$44) that can make the first payment very affordable [2]. Be wary of companies promising “no deposit” or “first month…
Where the AIs get it from
Domains cited by search-backed answers that mentioned GEICO (141 answers, 2026-07-13). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| reddit.com | 103 |
| nerdwallet.com | 89 |
| usnews.com | 89 |
| libertymutual.com | 66 |
| progressive.com | 59 |
| thezebra.com | 58 |
| insurify.com | 57 |
| geico.com own domain | 57 |
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Head-to-head: GEICO vs State Farm · GEICO vs Progressive · GEICO vs USAA — or the full Car Insurance (US) leaderboard.
Data from run #52. Methodology