GEICO #1 in Car Insurance (US)
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Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
ChatGPT (OpenAI)
Claude (Anthropic)
Gemini (Google)
Perplexity
By question type
Where GEICO shows up, by the intent behind the question. Every car insurance (us) panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 49% | |
| Comparisons “How do the top options stack up?” | 5% | |
| Ready to buy “Which one should I actually get?” | 20% | |
| Problem-solving “I have this problem — what fixes it?” | 5% | |
| Informational “How does this kind of product work?” | 8% |
What the AIs say
Real answers from the latest measurement in which GEICO appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"I'm ready to purchase full coverage car insurance, who has the cheapest options?"
…vehicle, and credit history (in most states). The companies below are generally competitive but ranking changes based on your profile: - **GEICO** - often competitive for clean records - **State Farm** - strong for bundling, good customer service ratings - **Progressive** - flexible options, good for higher-risk drivers -…
Gemini (Google) · listed #1
"I'm ready to get a car insurance quote for my area, what's the best way to start?"
…r a few follow-up emails/calls).* 2. **Direct from Major Insurers (Best for accuracy):** Go directly to the websites of top insurers (like Geico, Progressive, State Farm, and Allstate). This takes a bit more time because you have to enter your info on each site, but the quotes are highly accurate. 3. **Local Independent A…
ChatGPT (OpenAI) · listed #1
"How do GEICO and Progressive compare for overall value?"
…ies (lowest price vs. agent support vs. specific coverages/add‑ons). Here’s a concise comparison to help you decide. Price and discounts - GEICO: Often among the cheapest for good‑drivers, younger drivers, military, and single-vehicle households. Wide range of automatic discounts (multi-policy, safe driver, military, good…
Perplexity · recommended · listed #1
"What's the best car insurance company in Florida?"
There isn’t one universally agreed “best” car insurance company in Florida, but **GEICO** is the most common top overall pick in the results you provided.[1][6] Other reputable rankings instead name **State Farm** or **Travelers** as the best overall, depending on wh…
Where the AIs get it from
Domains cited by search-backed answers that mentioned GEICO (72 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| nerdwallet.com | 64 |
| lendingtree.com | 51 |
| reddit.com | 49 |
| autoinsurance.com | 48 |
| moneygeek.com | 46 |
| insurify.com | 44 |
| wsj.com | 43 |
| thezebra.com | 43 |
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Head-to-head: GEICO vs State Farm · GEICO vs USAA · GEICO vs Progressive — or the full Car Insurance (US) leaderboard.
Data from run #86. Methodology