The General #10 in Car Insurance (US)
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Independent measurement about The General — anyone can monitor a brand (brand teams, agencies, competitors). Paying never affects scores, and the ✓ badge stays reserved for verified representatives.
Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
ChatGPT (OpenAI)
Claude (Anthropic)
Gemini (Google)
Perplexity
By question type
Where The General shows up, by the intent behind the question. Every car insurance (us) panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 3% | |
| Comparisons “How do the top options stack up?” | 8% | |
| Ready to buy “Which one should I actually get?” | 0% | |
| Problem-solving “I have this problem — what fixes it?” | 0% | |
| Informational “How does this kind of product work?” | 0% |
What the AIs say
Real answers from the latest measurement in which The General appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"For high-risk drivers, would you go with The General or Root?"
# The General vs. Root for High-Risk Drivers The right choice depends on your specific situation: **The General** tends to work better if you have: - A DUI, multiple accidents, or major viola…
Gemini (Google) · listed #1
"Is The General or Root Insurance a better option for drivers with a poor record?"
For drivers with a poor driving record (which can include speeding tickets, accidents, DUIs, lapses in coverage, or poor credit), **The General** and **Root Insurance** offer two very different approaches to coverage. The short answer is: **The General is better for drivers with severe, recent violations who need guaran…
ChatGPT (OpenAI) · recommended · listed #1
"Is The General or Root Insurance a better option for drivers with a poor record?"
Short answer: For most drivers with a recent poor driving record, The General is the safer bet. Root can be cheaper — but only if your current driving behavior is actually very safe and you pass its telematics “test drive.” If you have multiple recent viola…
Perplexity · recommended · listed #1
"For high-risk drivers, would you go with The General or Root?"
For **high-risk drivers**, I’d generally go with **The General** over Root, because The General explicitly specializes in non-standard/high-risk coverage and accepts drivers with DUIs, SR-22 needs, accidents, lapses in coverage, and other vio…
Where the AIs get it from
Domains cited by search-backed answers that mentioned The General (7 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| thegeneral.com own domain | 7 |
| nerdwallet.com | 7 |
| autoinsurance.com | 7 |
| insurify.com | 7 |
| reddit.com | 7 |
| compare.com | 6 |
| joinroot.com | 6 |
| jerry.ai | 6 |
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Head-to-head: The General vs GEICO · The General vs State Farm · The General vs USAA — or the full Car Insurance (US) leaderboard.
Data from run #86. Methodology