The General #6 in Car Insurance (US)
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Score over time
Score 21.5 (95% CI 16.6–25.0) as of 2026-07-13. The trend line appears once a second monthly run lands.
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
ChatGPT (OpenAI)
Perplexity
Gemini (Google)
Claude (Anthropic)
By question type
Where The General shows up, by the intent behind the question. Every car insurance (us) panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 5% | |
| Comparisons “How do the top options stack up?” | 6% | |
| Ready to buy “Which one should I actually get?” | 2% | |
| Problem-solving “I have this problem — what fixes it?” | 0% | |
| Informational “How does this kind of product work?” | 0% |
What the AIs say
Real answers from the latest measurement in which The General appeared — the receipts behind the score.
Claude (Anthropic) · recommended · listed #1
"For high-risk drivers, would you go with The General or Root?"
# The General vs. Root for High-Risk Drivers Here's how they differ for drivers with tickets, accidents, or other risk factors: **The General** - Specifically markets to high-risk drivers (SR…
Gemini (Google) · listed #1
"For high-risk drivers, would you go with The General or Root?"
For high-risk drivers, choosing between **The General** and **Root** comes down to *why* you are considered high-risk and *how* you drive today. Here is a direct comparison to help you decide which company is the better fit for you…
ChatGPT (OpenAI) · recommended · listed #1
"Which car insurance company would you recommend for someone with a lot of claims history?"
…insurers and strategies are consistently good options for people with lots of claims: Insurers that commonly insure higher‑risk drivers - The General — specializes in high‑risk/nonstandard policies and is widely available. - Dairyland / Acceptance Insurance (Kemper brands) — known for nonstandard/high‑risk coverage. - Progressi…
Perplexity · recommended · listed #1
"Is The General or Root Insurance a better option for drivers with a poor record?"
**The General is the better option** for drivers with a poor record, as Root Insurance explicitly does not insure "bad" or high-risk drivers, whereas The General specializes in high-risk covera…
Where the AIs get it from
Domains cited by search-backed answers that mentioned The General (15 answers, 2026-07-13). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| thegeneral.com own domain | 12 |
| reddit.com | 11 |
| thezebra.com | 11 |
| nerdwallet.com | 7 |
| freeway.com | 6 |
| progressive.com | 6 |
| insurify.com | 6 |
| geico.com | 5 |
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Head-to-head: The General vs GEICO · The General vs State Farm · The General vs Progressive — or the full Car Insurance (US) leaderboard.
Data from run #52. Methodology