State Farm #2 in Car Insurance (US)
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Score over time
Score 34.7 (95% CI 32.2–37.0) as of 2026-07-13. The trend line appears once a second monthly run lands.
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
ChatGPT (OpenAI)
Perplexity
Gemini (Google)
Claude (Anthropic)
By question type
Where State Farm shows up, by the intent behind the question. Every car insurance (us) panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 59% | |
| Comparisons “How do the top options stack up?” | 12% | |
| Ready to buy “Which one should I actually get?” | 25% | |
| Problem-solving “I have this problem — what fixes it?” | 10% | |
| Informational “How does this kind of product work?” | 15% |
What the AIs say
Real answers from the latest measurement in which State Farm appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"Trying to find and purchase the lowest-cost car insurance in New Jersey—any guidance?"
…$250,000) — lower limits mean lower premiums ## Shopping Strategies **Compare multiple quotes** - Get quotes from at least 5-6 insurers: State Farm, GEICO, Progressive, NJM (New Jersey Manufacturers—often very competitive for NJ residents), Plymouth Rock, Travelers - NJM in particular is known for strong rates for NJ drivers…
Gemini (Google) · listed #1
"How can I bring down my sky-high car insurance bill?"
…se an online comparison tool, or better yet, call an **independent insurance broker**. Independent brokers don't work for one company (like State Farm or Geico); they shop your profile across dozens of smaller, highly rated companies you might not have heard of. * **Bundle your policies:** If you rent or own a home, bundle tha…
ChatGPT (OpenAI) · recommended · listed #1
"Any recommendations for the best insurer if I live in Georgia?"
…ent/broker if you want side‑by‑side comparisons and help with claims. Commonly recommended insurers in Georgia (U.S. state) - Auto & Home: State Farm (largest market share, wide agent network), GEICO (competitive rates, strong online quoting), Allstate, Progressive. - Best for military families: USAA (if eligible). - Health: Bl…
Perplexity · listed #1
"I'm trying to insure a car for a senior driver in Florida but rates seem confusing, what should I know?"
…ypically increase by about **4%** compared to the 65–74 group, and costs accelerate again after **age 80** [2][5]. * **State Variance:** *State Farm* leads for the 65-and-over group in Florida with an average of **$1,670/year**, while *Travelers* offers the lowest rates for seniors over 70 at **$2,180/year** [2]. ### 2. Manda…
Where the AIs get it from
Domains cited by search-backed answers that mentioned State Farm (105 answers, 2026-07-13). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| reddit.com | 76 |
| usnews.com | 74 |
| nerdwallet.com | 57 |
| insurify.com | 43 |
| thezebra.com | 42 |
| libertymutual.com | 40 |
| geico.com | 39 |
| progressive.com | 37 |
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Head-to-head: State Farm vs GEICO · State Farm vs Progressive · State Farm vs USAA — or the full Car Insurance (US) leaderboard.
Data from run #52. Methodology