State Farm #2 in Car Insurance (US)
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Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
ChatGPT (OpenAI)
Claude (Anthropic)
Gemini (Google)
Perplexity
By question type
Where State Farm shows up, by the intent behind the question. Every car insurance (us) panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 60% | |
| Comparisons “How do the top options stack up?” | 7% | |
| Ready to buy “Which one should I actually get?” | 14% | |
| Problem-solving “I have this problem — what fixes it?” | 5% | |
| Informational “How does this kind of product work?” | 8% |
What the AIs say
Real answers from the latest measurement in which State Farm appeared — the receipts behind the score.
Claude (Anthropic) · recommended · listed #1
"I'm a new driver and can't find affordable coverage, what are my options?"
…s - **Get quotes from multiple insurers** — rates vary widely for the same driver profile - **Look into companies known for new drivers**: State Farm, USAA (if eligible/military-connected), Geico, and Progressive often have competitive options - **Ask about usage-based programs** — apps like Drivewise, Snapshot, or DriveEasy tr…
Gemini (Google) · listed #1
"Which comparison site should I use to shop around for car insurance?"
…s" directly:** Some of the largest, most competitive insurance companies refuse to pay comparison sites to list them. * *In the US:* State Farm and Geico often need to be searched individually. * *In the UK:* Direct Line must be searched individually. 4. **Review the coverage details:** The cheapest policy isn’t al…
ChatGPT (OpenAI) · recommended · listed #1
"What are the top auto insurance companies in the USA overall?"
…ers overall in the U.S., the leaders (by market share, brand recognition, financial strength and broad customer ratings) are generally: 1. State Farm — largest market share; wide agent network, strong claims handling and many discounts. 2. GEICO — big national player known for low rates, strong online/mobile tools and adverti…
Perplexity · listed #1
"I want to buy car insurance near me right now—how should I go about it?"
…a quote can be fast but the effective date may not be immediate.[16] If you’re in **Grand Rapids, Michigan** specifically, there are local State Farm agents listed in the area, and other local options show office locations and phone numbers for quoting.[2][3][13][18] For example, one Grand Rapids listing includes office address…
Where the AIs get it from
Domains cited by search-backed answers that mentioned State Farm (78 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| nerdwallet.com | 65 |
| moneygeek.com | 55 |
| reddit.com | 53 |
| thezebra.com | 48 |
| insurify.com | 47 |
| autoinsurance.com | 47 |
| lendingtree.com | 45 |
| marketwatch.com | 43 |
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Head-to-head: State Farm vs GEICO · State Farm vs USAA · State Farm vs Progressive — or the full Car Insurance (US) leaderboard.
Data from run #86. Methodology