Progressive vs State Farm
AI visibility head-to-head, Car Insurance (US) — run #52 (2026-07-13). Current scores are statistically indistinguishable (overlapping 95% CIs).
vs
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | Progressive | State Farm |
|---|---|---|
| Recommendations “What's the best option for me?” | 67% | 75% |
| Comparisons “How do the top options stack up?” | 22% | 25% |
| Ready to buy “Which one should I actually get?” | 58% | 52% |
| Problem-solving “I have this problem — what fixes it?” | 29% | 30% |
| Informational “How does this kind of product work?” | 37% | 34% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology