Progressive #3 in Car Insurance (US)
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Score over time
Score 31.8 (95% CI 29.4–34.0) as of 2026-07-13. The trend line appears once a second monthly run lands.
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
ChatGPT (OpenAI)
Perplexity
Gemini (Google)
Claude (Anthropic)
By question type
Where Progressive shows up, by the intent behind the question. Every car insurance (us) panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 48% | |
| Comparisons “How do the top options stack up?” | 8% | |
| Ready to buy “Which one should I actually get?” | 28% | |
| Problem-solving “I have this problem — what fixes it?” | 10% | |
| Informational “How does this kind of product work?” | 14% |
What the AIs say
Real answers from the latest measurement in which Progressive appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"Getting ready to buy car insurance in Florida—what should I check before choosing a plan?"
…e than it's worth ## Shop Around & Compare - Get quotes from at least 3-4 insurers (rates vary wildly in FL) - Check both direct insurers (Progressive, GEICO) and independent agents who can compare multiple carriers - Ask about **bundling** with home/renters insurance for discounts ## Factors That Affect Your Rate - Your ZIP co…
Gemini (Google) · listed #1
"How is car insurance for young drivers different across countries like the US, UK, and Australia?"
…iver Education:** Completing an approved "Drivers Ed" course lowers rates. * **Telematics (Usage-Based):** Growing rapidly. Programs like Progressive’s *Snapshot* or State Farm’s *Drive Safe & Save* track driving habits via a mobile app or OBD-II device to offer discounts. --- ### 2. United Kingdom: The "Strictly Individual &…
ChatGPT (OpenAI) · listed #1
"I've filed several claims before—what insurer handles that best?"
…(these can prevent one accident from increasing your rate). Many big carriers offer versions of this. - Usage‑based/telemetry programs (Progressive Snapshot, State Farm Drive Safe & Save, Allstate Drivewise, etc.) — if you drive safely now, these can substantially lower rates despite past claims. - Nonstandard/high‑risk i…
Perplexity · listed #1
"As a 21-year-old, why is my insurance quote so expensive—is this typical?"
…pect your rates to decrease significantly as you approach **age 25**, when insurers typically reclassify you as a lower-risk driver [2]. At Progressive specifically, rates drop by an average of **6%** just when turning 21, with further decreases continuing through age 25 as experience accumulates [9]. If your quote is significan…
Where the AIs get it from
Domains cited by search-backed answers that mentioned Progressive (109 answers, 2026-07-13). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| reddit.com | 82 |
| nerdwallet.com | 73 |
| usnews.com | 70 |
| thezebra.com | 56 |
| insurify.com | 48 |
| progressive.com own domain | 48 |
| libertymutual.com | 45 |
| allstate.com | 36 |
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Head-to-head: Progressive vs GEICO · Progressive vs State Farm · Progressive vs USAA — or the full Car Insurance (US) leaderboard.
Data from run #52. Methodology