Progressive #4 in Car Insurance (US)
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Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
ChatGPT (OpenAI)
Claude (Anthropic)
Gemini (Google)
Perplexity
By question type
Where Progressive shows up, by the intent behind the question. Every car insurance (us) panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 48% | |
| Comparisons “How do the top options stack up?” | 3% | |
| Ready to buy “Which one should I actually get?” | 18% | |
| Problem-solving “I have this problem — what fixes it?” | 3% | |
| Informational “How does this kind of product work?” | 8% |
What the AIs say
Real answers from the latest measurement in which Progressive appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"I'm about to purchase insurance for my new driver, what's the best way to get an accurate quote?"
…*Compare 3-5 insurers** minimum—prices vary significantly for the same coverage - **Use both independent agents and direct insurers** (like Progressive, GEICO, State Farm) to see different options - **Try comparison sites** (The Zebra, Policygenius) but verify final quotes directly with insurers ## Key Factors That Affect New Dr…
Gemini (Google) · listed #1
"What factors go into determining my car insurance rate?"
…se your rates. --- ### Modern Factor: Telematics (Usage-Based Insurance) Many insurance companies now offer **telematics programs** (like Progressive's Snapshot or State Farm's Drive Safe & Save). By plugging a device into your car or using a smartphone app, the insurer tracks your actual driving habits—such as hard braking, ra…
ChatGPT (OpenAI) · listed #1
"Which car insurance company would you recommend for someone with a lot of claims history?"
…w which companies are more tolerant of past claims. 2. Compare nonstandard/high‑risk carriers and major insurers. Large national carriers (Progressive, GEICO, Allstate, State Farm) sometimes insure higher‑risk drivers but rates vary widely. Nonstandard carriers (examples often available in the U.S.: The General, Dairyland, Accep…
Perplexity · recommended · listed #1
"I want to buy car insurance in New York, how do I find the cheapest rates there?"
…ten ranks cheapest, with estimates ranging from about **$25/month** to **$49/month** depending on the study.[1][2][10] - **Full coverage:** Progressive is frequently the cheapest in New York, with estimates ranging from about **$78/month** to **$159/month** depending on the data source.[2][3][6][9][11] - Other insurers that often…
Where the AIs get it from
Domains cited by search-backed answers that mentioned Progressive (55 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| nerdwallet.com | 46 |
| reddit.com | 39 |
| moneygeek.com | 37 |
| autoinsurance.com | 36 |
| lendingtree.com | 34 |
| thezebra.com | 33 |
| forbes.com | 30 |
| usnews.com | 29 |
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Head-to-head: Progressive vs GEICO · Progressive vs State Farm · Progressive vs USAA — or the full Car Insurance (US) leaderboard.
Data from run #86. Methodology