Progressive vs USAA
AI visibility head-to-head, Car Insurance (US) — run #86 (2026-08-01). Current scores are statistically indistinguishable (overlapping 95% CIs).
vs
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | Progressive | USAA |
|---|---|---|
| Recommendations “What's the best option for me?” | 67% | 75% |
| Comparisons “How do the top options stack up?” | 19% | 15% |
| Ready to buy “Which one should I actually get?” | 50% | 20% |
| Problem-solving “I have this problem — what fixes it?” | 26% | 4% |
| Informational “How does this kind of product work?” | 33% | 17% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
Wondering how your own brand stacks up?
See exactly what ChatGPT, Claude, Gemini, and Perplexity say about any brand — yours, a client's, a rival's. Free baseline scan, no credit card.
Scan your brand free →