USAA #4 in Car Insurance (US)
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Score over time
Score 31.4 (95% CI 28.6–34.2) as of 2026-07-13. The trend line appears once a second monthly run lands.
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
ChatGPT (OpenAI)
Perplexity
Gemini (Google)
Claude (Anthropic)
By question type
Where USAA shows up, by the intent behind the question. Every car insurance (us) panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 65% | |
| Comparisons “How do the top options stack up?” | 13% | |
| Ready to buy “Which one should I actually get?” | 18% | |
| Problem-solving “I have this problem — what fixes it?” | 3% | |
| Informational “How does this kind of product work?” | 12% |
What the AIs say
Real answers from the latest measurement in which USAA appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"Which comparison site should I use to shop around for car insurance?"
…don't all have access to the same insurers, so results vary 2. **Check if your preferred insurer participates** — some large insurers (like USAA, Amica in the US) don't appear on comparison sites and require direct quotes 3. **Read the fine print** on how the site makes money — most earn commission from insurers, which can…
Gemini (Google) · recommended · listed #1
"Which car insurance provider would you say is the best pick these days?"
…r your situation, it helps to look at how the top insurers perform in different categories: ### 1. Best for Military Members and Families: USAA * **Why:** USAA consistently receives the highest marks for customer service, claims handling, and value from industry analysts like J.D. Power. * **Catch:** Membership is lim…
ChatGPT (OpenAI) · recommended · listed #1
"What's the best car insurance company overall right now?"
…the carriers most commonly rated best in different categories as of mid‑2024, and why they’re recommended: Top picks (general overview) - USAA — Best overall if you’re eligible (military members and their families). Excellent rates, claims service and financial strength. - Amica — Best customer service / claims satisfact…
Perplexity · recommended · listed #1
"Can you recommend the best car insurance for young drivers?"
There is no single “best” car insurance for all young drivers, but **USAA** is consistently rated the **cheapest option** for young adults (averaging $1,815–$1,905 annually), provided you meet its membership eligibility requirements (military affiliatio…
Where the AIs get it from
Domains cited by search-backed answers that mentioned USAA (92 answers, 2026-07-13). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| usnews.com | 70 |
| reddit.com | 65 |
| nerdwallet.com | 54 |
| libertymutual.com | 42 |
| thezebra.com | 39 |
| geico.com | 37 |
| insurify.com | 36 |
| progressive.com | 32 |
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Head-to-head: USAA vs GEICO · USAA vs State Farm · USAA vs Progressive — or the full Car Insurance (US) leaderboard.
Data from run #52. Methodology