Dell #3 in Laptops
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Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
Perplexity
ChatGPT (OpenAI)
Claude (Anthropic)
Gemini (Google)
By question type
Where Dell shows up, by the intent behind the question. Every laptops panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 48% | |
| Comparisons “How do the top options stack up?” | 9% | |
| Ready to buy “Which one should I actually get?” | 22% | |
| Problem-solving “I have this problem — what fixes it?” | 18% | |
| Informational “How does this kind of product work?” | 19% |
What the AIs say
Real answers from the latest measurement in which Dell appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"I can't afford FAFSA laptop costs—are there ways to get help buying one for school?"
…echnology allowance** in cost-of-attendance calculations—ask if you can request funds be released for this ## Retailer Discounts - Check **Dell, Apple, Lenovo, HP** education/student discount pages - **Student Beans** or **UNiDAYS** apps aggregate student discounts Would you like help finding programs specific to your st…
Gemini (Google) · listed #1
"I want a laptop for video editing on a budget—what should I look for?"
…r Budget Editors: Gaming Laptops When shopping on a budget, **always look at budget gaming laptops.** Standard "creator" laptops (like the Dell XPS or MacBook Pro) carry a premium price tag. Gaming laptops (like the Lenovo Legion, Acer Nitro, or ASUS TUF) offer the exact same high-performance CPUs and GPUs for hundreds of…
ChatGPT (OpenAI) · recommended · listed #1
"I can't afford FAFSA laptop costs—are there ways to get help buying one for school?"
…leges sometimes offer interest‑free short loans or deferred payment plans for bookstore purchases (which can include laptops). - Retailers (Dell/Apple/Best Buy) and manufacturers offer installment plans or “buy now pay later” options; use cautiously. 4) Campus resources and alternatives - Libraries/computer labs for cours…
Perplexity · recommended · listed #1
"I want to buy a new laptop soon—are there any good deals happening right now?"
Yes—there are **several good laptop deals happening now**, especially at **Best Buy, Dell, HP, Lenovo, and Microsoft**.[2][6][11][18][19] The strongest current offers in your results are **Best Buy’s** discounts of up to **$600 off select Windows laptops**, up to **$68…
Where the AIs get it from
Domains cited by search-backed answers that mentioned Dell (50 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| youtube.com | 49 |
| reddit.com | 49 |
| pcmag.com | 36 |
| facebook.com | 25 |
| rtings.com | 24 |
| bestbuy.com | 22 |
| techradar.com | 21 |
| nytimes.com | 18 |
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Head-to-head: Dell vs Apple (MacBook) · Dell vs Lenovo · Dell vs ASUS (laptops) — or the full Laptops leaderboard.
Data from run #80. Methodology