Laptops
The Laptops AI-visibility leaderboard ranks 12 brands by how often Perplexity, ChatGPT (OpenAI), Claude (Anthropic) and Gemini (Google) mention and recommend them across a fixed panel of realistic buyer questions, re-measured every monthly cycle. Apple (MacBook) currently leads with a global visibility score of 55.1.
Shopping, not analyzing? Read the buyer's guide: The best laptops, according to AI →
Movers
No statistically significant movement since the last run — all 12 tracked brands are stable within their confidence intervals. Muted hollow arrows in the standings below show drift that stayed within statistical noise.
Standings
| # | Brand | Global score | Per model |
|---|---|---|---|
| 1 | Apple (MacBook) | 55.1 ±2.8▽ −0.4 | |
| 2 | Lenovo | 49.2 ±2.5▽ −1.4 | |
| 3 | Dell | 37.0 ±2.7▽ −1.4 | |
| 4 | ASUS (laptops) | 36.5 ±2.6△ +0.0 | |
| 5 | Acer | 35.1 ±2.7△ +0.3 | |
| 6 | HP | 32.8 ±2.4▽ −1.3 | |
| 7 | Microsoft (Surface) | 18.0 ±2.4▽ −1.1 | |
| 8△3 | Razer | 16.8 ±2.4△ +0.4 | |
| 9 | MSI | 16.7 ±2.3▽ −0.1 | |
| 10▽2 | Framework | 16.2 ±3.4▽ −1.4 | |
| 11▽1 | LG (gram) | 16.0 ±2.8▽ −0.4 | |
| 12 | Samsung (Galaxy Book) | 12.4 ±2.0△ +1.1 |
What the AIs cite
The domains search-backed assistants relied on when answering this industry's questions (2026-08-01). Getting featured on these is the most direct lever on AI visibility.
| Domain | Answers citing it |
|---|---|
| youtube.com | 296 |
| reddit.com | 286 |
| pcmag.com | 164 |
| rtings.com | 144 |
| facebook.com | 131 |
| bestbuy.com | 121 |
| laptopmag.com | 116 |
| techradar.com | 85 |
| lenovo.com | 75 |
| nytimes.com | 75 |
Head-to-head: Apple (MacBook) vs Lenovo · Apple (MacBook) vs Dell · Lenovo vs Dell
Global score = market-share-weighted blend of per-model visibility scores (0–100). Methodology
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