Hotel & Travel Booking

Cycle 2026-08-01run #75

The Hotel & Travel Booking AI-visibility leaderboard ranks 15 brands by how often Perplexity, Gemini (Google), ChatGPT (OpenAI) and Claude (Anthropic) mention and recommend them across a fixed panel of realistic buyer questions, re-measured every monthly cycle. Booking.com currently leads with a global visibility score of 46.9.

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Movers

No statistically significant movement since the last run — all 15 tracked brands are stable within their confidence intervals. Muted hollow arrows in the standings below show drift that stayed within statistical noise.

Standings

#	Brand	Global score	Per model
1	Booking.com	46.9 ±2.4△ +1.6	perplexity42 openai-search40 google48 google-search47 openai47 anthropic46
2	Airbnb	43.4 ±2.4▽ −0.1	perplexity40 openai-search42 google41 google-search42 openai45 anthropic40
3	Expedia	41.2 ±2.2△ +1.1	perplexity35 openai-search37 google44 google-search43 openai41 anthropic38
4△1	Kayak	26.5 ±2.5△ +0.7	perplexity25 openai-search30 google16 google-search18 openai30 anthropic21
5▽1	Vrbo	25.5 ±2.6▽ −0.8	perplexity26 openai-search26 google28 google-search27 openai25 anthropic24
6	Priceline	23.5 ±2.1▽ −1.3	perplexity22 openai-search21 google25 google-search26 openai23 anthropic23
7	Hotels.com	22.1 ±2.1▽ −0.6	perplexity23 openai-search19 google18 google-search18 openai23 anthropic21
8	Agoda	19.7 ±2.2▽ −0.6	perplexity19 openai-search18 google22 google-search22 openai19 anthropic21
9	Marriott (direct)	19.5 ±2.6▽ −0.0	perplexity18 openai-search18 google30 google-search27 openai17 anthropic21
10	Hopper	17.1 ±2.6△ +0.3	perplexity27 openai-search19 google16 google-search16 openai16 anthropic20
11	Trivago	15.7 ±2.0△ +0.7	perplexity15 openai-search16 google14 google-search19 openai17 anthropic13
12	Hyatt (direct)	15.0 ±4.0△ +2.2	perplexity6 openai-search8 google18 google-search16 openai15 anthropic9
13	Tripadvisor	12.6 ±1.8△ +0.3	perplexity15 openai-search11 google12 google-search15 openai13 anthropic13
14	Hilton (direct)	12.2 ±1.5▽ −0.1	perplexity10 openai-search10 google23 google-search19 openai9 anthropic13
15	IHG (direct)	7.6 ±1.2▽ −0.4	perplexity8 openai-search6 google9 google-search9 openai7 anthropic7

What the AIs cite

The domains search-backed assistants relied on when answering this industry's questions (2026-08-01). Getting featured on these is the most direct lever on AI visibility.

Domain	Answers citing it
reddit.com	254
facebook.com	183
youtube.com	136
expedia.com	103
vertexaisearch.cloud.google.com	89
booking.com	69
hotels.com	68
kayak.com	67
smartertravel.com	62
nerdwallet.com	61

Head-to-head: Booking.com vs Airbnb · Booking.com vs Expedia · Airbnb vs Expedia

Global score = market-share-weighted blend of per-model visibility scores (0–100). Methodology

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