Hotel & Travel Booking

Booking.com vs Expedia

AI visibility head-to-head, Hotel & Travel Booking — run #75 (2026-08-01). Booking.com leads with statistical confidence (non-overlapping 95% CIs).

Booking.com · leads

46.9
95% CI44.449.1
Industry rank#1
perplexity41.7
openai-search40.5
google48.3
google-search46.5
openai47.0
anthropic46.0
vs

Expedia

41.2
95% CI38.843.3
Industry rank#3
perplexity35.1
openai-search37.3
google44.1
google-search43.1
openai41.1
anthropic38.2

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeBooking.comExpedia
Recommendations
What's the best option for me?
67%50%
Comparisons
How do the top options stack up?
39%43%
Ready to buy
Which one should I actually get?
70%57%
Problem-solving
I have this problem — what fixes it?
56%56%
Informational
How does this kind of product work?
26%23%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

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