Booking.com #1 in Hotel & Travel Booking
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Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
Perplexity
ChatGPT + web search
Gemini (Google)
Gemini + web search
ChatGPT (OpenAI)
Claude (Anthropic)
By question type
Where Booking.com shows up, by the intent behind the question. Every hotel & travel booking panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 55% | |
| Comparisons “How do the top options stack up?” | 25% | |
| Ready to buy “Which one should I actually get?” | 49% | |
| Problem-solving “I have this problem — what fixes it?” | 7% | |
| Informational “How does this kind of product work?” | 4% |
What the AIs say
Real answers from the latest measurement in which Booking.com appeared — the receipts behind the score.
Claude (Anthropic) · recommended · listed #1
"I'm traveling to Japan soon, what booking app would you recommend for hotels there?"
# Hotel Booking Apps for Japan Here are solid options depending on your needs: **Best Overall** - **Booking.com** — Huge selection, free cancellation on most bookings, works well for Japan spec…
Gemini (Google) · recommended · listed #1
"I'm traveling to Japan soon, what booking app would you recommend for hotels there?"
…e are the best recommendations categorized by your travel style: --- ### 1. The Best Overall (For Ease of Use & Western Travelers) #### **Booking.com** This is the most reliable and user-friendly option for Western travelers. * **Pros:** Excellent English interface, great customer service, and very clear cancellation policies…
Gemini + web search · listed #1
"Should I book my hotel through Booking.com or Expedia?"
Deciding between **Booking.com** and **Expedia** depends on where you are traveling, whether you are booking a single hotel or a full travel package, and your preference for loyalty programs. Both are giant Onl…
ChatGPT (OpenAI) · recommended · listed #1
"Which site do you recommend for booking hotels these days?"
Short answer: it depends on what matters most to you. Here are practical picks and when to use each one. Main options - Booking.com — Best all‑rounder worldwide. Huge inventory (hotels, apartments), excellent filters, flexible cancellation options, often the best for free‑cancellation searches. - Hotels.com —…
ChatGPT + web search · recommended · listed #1
"I'm about to book a hotel room in Bangladesh, what's the best site to use for that?"
Short answer — start with Booking.com or Agoda, then check an Asia-focused OTA (Traveloka) and a local Bangladeshi OTA (ShareTrip / Amarsofor). Before you book, compare prices on a meta‑search (Trivago or Kayak / Goog…
Perplexity · recommended · listed #1
"Should I book my hotel through Booking.com or Expedia?"
It depends on *how* you’re booking: **Booking.com** is usually better for hotel-only stays, while **Expedia** is usually better if you’re bundling flights + hotel or want package savings.[3][4][10] If you want the…
Where the AIs get it from
Domains cited by search-backed answers that mentioned Booking.com (184 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| reddit.com | 88 |
| facebook.com | 62 |
| vertexaisearch.cloud.google.com | 53 |
| booking.com own domain | 52 |
| hotels.com | 42 |
| expedia.com | 39 |
| kayak.com | 37 |
| youtube.com | 32 |
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Head-to-head: Booking.com vs Airbnb · Booking.com vs Expedia · Booking.com vs Kayak — or the full Hotel & Travel Booking leaderboard.
Data from run #75. Methodology