Airbnb vs Booking.com
AI visibility head-to-head, Hotel & Travel Booking — run #75 (2026-08-01). Current scores are statistically indistinguishable (overlapping 95% CIs).
Airbnb
43.4
95% CI41.1–45.9
Industry rank#2
perplexity39.8
openai-search41.7
google41.2
google-search41.6
openai44.6
anthropic40.2
vs
Booking.com
46.9
95% CI44.4–49.1
Industry rank#1
perplexity41.7
openai-search40.5
google48.3
google-search46.5
openai47.0
anthropic46.0
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | Airbnb | Booking.com |
|---|---|---|
| Recommendations “What's the best option for me?” | 38% | 67% |
| Comparisons “How do the top options stack up?” | 20% | 39% |
| Ready to buy “Which one should I actually get?” | 48% | 70% |
| Problem-solving “I have this problem — what fixes it?” | 43% | 56% |
| Informational “How does this kind of product work?” | 61% | 26% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
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