Marriott (direct) #9 in Hotel & Travel Booking
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Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
Perplexity
ChatGPT + web search
Gemini (Google)
Gemini + web search
ChatGPT (OpenAI)
Claude (Anthropic)
By question type
Where Marriott (direct) shows up, by the intent behind the question. Every hotel & travel booking panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 19% | |
| Comparisons “How do the top options stack up?” | 10% | |
| Ready to buy “Which one should I actually get?” | 5% | |
| Problem-solving “I have this problem — what fixes it?” | 3% | |
| Informational “How does this kind of product work?” | 5% |
What the AIs say
Real answers from the latest measurement in which Marriott (direct) appeared — the receipts behind the score.
Claude (Anthropic) · recommended · listed #1
"For a hotel stay, is it better to book direct with Marriott or use Expedia?"
# Booking Direct vs. Expedia for Marriott Stays There's no universal right answer, but here's a breakdown to help you decide: ## Booking Direct (Marriott.com) — Usually Better If You Value: - **Bonvoy points/status** –…
Gemini (Google) · listed #1
"How do I go about cancelling a hotel reservation and getting a refund?"
…find your confirmation email. You need to identify two things: 1. **Who did you book through?** Did you book directly with the hotel (e.g., Marriott, Hilton, a boutique hotel website) or through a Third-Party Online Travel Agency (OTA) like Expedia, Booking.com, or Hotels.com? *You must cancel through whoever took your money.*…
Gemini + web search · listed #1
"Is there a way to get a refund of the difference if a hotel price drops after I book?"
…t Rate Guarantees (Price Matching) If you find a cheaper rate on a *different* website than the one you booked on, most major hotel chains (Marriott, Hilton, Hyatt) and Online Travel Agencies (OTAs like Expedia, Booking.com, and Hotels.com) have **Best Rate Guarantees**. * **The Golden Rule:** The cheaper deal must be a **…
ChatGPT (OpenAI) · recommended · listed #1
"Should I book directly through Marriott's site or go through Expedia instead?"
Short answer: usually book directly with Marriott if you care about Bonvoy points, elite benefits, flexibility and easier customer service. Use Expedia (or another OTA) only if the total price or package savings are meaningfully…
ChatGPT + web search · listed #1
"For a hotel stay, is it better to book direct with Marriott or use Expedia?"
Short answer: it depends what you value. - If you want Marriott Bonvoy points, elite-night credits, and guaranteed elite perks (upgrades, breakfast/club access where applicable, late checkout), book direct with Marriott — OTAs like Expedia are…
Perplexity · recommended · listed #1
"Should I book directly through Marriott's site or go through Expedia instead?"
For a **Marriott stay**, you should usually **book directly through Marriott** rather than Expedia, because Marriott Bonvoy benefits generally apply only to reservations made through Marriott’s ow…
Where the AIs get it from
Domains cited by search-backed answers that mentioned Marriott (direct) (58 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| vertexaisearch.cloud.google.com | 29 |
| reddit.com | 19 |
| expedia.com | 15 |
| facebook.com | 10 |
| nerdwallet.com | 9 |
| thepointsguy.com | 7 |
| aavacations.com | 6 |
| priceline.com | 6 |
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Head-to-head: Marriott (direct) vs Booking.com · Marriott (direct) vs Airbnb · Marriott (direct) vs Expedia — or the full Hotel & Travel Booking leaderboard.
Data from run #75. Methodology