Booking.com vs Marriott (direct)
AI visibility head-to-head, Hotel & Travel Booking — run #75 (2026-08-01). Booking.com leads with statistical confidence (non-overlapping 95% CIs).
Booking.com · leads
46.9
95% CI44.4–49.1
Industry rank#1
perplexity41.7
openai-search40.5
google48.3
google-search46.5
openai47.0
anthropic46.0
vs
Marriott (direct)
19.5
95% CI17.0–22.1
Industry rank#9
perplexity17.8
openai-search17.9
google29.5
google-search27.3
openai16.6
anthropic21.4
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | Booking.com | Marriott (direct) |
|---|---|---|
| Recommendations “What's the best option for me?” | 67% | 25% |
| Comparisons “How do the top options stack up?” | 39% | 15% |
| Ready to buy “Which one should I actually get?” | 70% | 10% |
| Problem-solving “I have this problem — what fixes it?” | 56% | 11% |
| Informational “How does this kind of product work?” | 26% | 24% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
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