Hilton (direct) #14 in Hotel & Travel Booking
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Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
Perplexity
ChatGPT + web search
Gemini (Google)
Gemini + web search
ChatGPT (OpenAI)
Claude (Anthropic)
By question type
Where Hilton (direct) shows up, by the intent behind the question. Every hotel & travel booking panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 15% | |
| Comparisons “How do the top options stack up?” | 0% | |
| Ready to buy “Which one should I actually get?” | 2% | |
| Problem-solving “I have this problem — what fixes it?” | 2% | |
| Informational “How does this kind of product work?” | 5% |
What the AIs say
Real answers from the latest measurement in which Hilton (direct) appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"Is there a way to get a refund of the difference if a hotel price drops after I book?"
…back if a hotel's price drops after booking. Here's how: ## Best Options **1. Book Directly with Price Guarantees** - Many hotel chains (Hilton, Marriott, Best Western) offer "Best Rate Guarantee" programs - If you find a lower price elsewhere within 24 hours, they may match it or refund the difference **2. Free Cancella…
Gemini (Google) · recommended · listed #1
"Which hotel booking platform can I actually trust the most?"
…he breakdown of who you can actually trust, ranked from most trustworthy to least, and why. --- ### 1. The Gold Standard: Direct Booking (Hilton, Marriott, Hyatt, or the hotel’s own website) If trust is your primary concern, cut out the middleman entirely. * **Why it’s the most trusted:** When you book direct, you establi…
Gemini + web search · listed #2
"Is there a way to get a refund of the difference if a hotel price drops after I book?"
…rantees (Price Matching) If you find a cheaper rate on a *different* website than the one you booked on, most major hotel chains (Marriott, Hilton, Hyatt) and Online Travel Agencies (OTAs like Expedia, Booking.com, and Hotels.com) have **Best Rate Guarantees**. * **The Golden Rule:** The cheaper deal must be a **100% exa…
ChatGPT (OpenAI) · recommended · listed #2
"Can you recommend a hotel booking platform that has a solid loyalty rewards program?"
…you want the best loyalty benefits and award value, book directly with one of the big hotel-chain programs — top picks are World of Hyatt, Hilton Honors, and Marriott Bonvoy. If you prefer an OTA-style program, Hotels.com Rewards is the simplest and most useful. Quick comparison and who each is best for: - World of Hyatt…
ChatGPT + web search · listed #2
"Is there a way to get a refund of the difference if a hotel price drops after I book?"
…d short claim windows (often 24 hours). Check the chain’s BRG/price‑match page and submit a claim or call the hotel. Examples: Marriott and Hilton have official programs. ([marriott.com](https://www.marriott.com/online-hotel-booking.mi?msockid=1d729f5e9bf865730053898f9a6364ca&utm_source=openai)) 3) If you booked through an…
Perplexity · listed #2
"I found a much cheaper rate for the same hotel after booking, can I get a price match?"
…conditions.** For example, Hotels.com says you can submit a price guarantee claim after booking and up until the day before check-in, while Hilton allows claims within 24 hours after an official booking.[1][5] What usually matters is whether the cheaper rate is: - **Publicly available** to anyone, not hidden behind a login…
Where the AIs get it from
Domains cited by search-backed answers that mentioned Hilton (direct) (35 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| vertexaisearch.cloud.google.com | 22 |
| hotels.com | 10 |
| reddit.com | 8 |
| hilton.com own domain | 8 |
| expedia.com | 8 |
| nerdwallet.com | 4 |
| ottotheagent.com | 4 |
| facebook.com | 4 |
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Head-to-head: Hilton (direct) vs Booking.com · Hilton (direct) vs Airbnb · Hilton (direct) vs Expedia — or the full Hotel & Travel Booking leaderboard.
Data from run #75. Methodology