← Hotel & Travel Booking

Expedia vs Hilton (direct)

AI visibility head-to-head, Hotel & Travel Booking — run #75 (2026-08-01). Expedia leads with statistical confidence (non-overlapping 95% CIs).

Expedia · leads

41.2
95% CI38.8–43.3
Industry rank#3
perplexity35.1
openai-search37.3
google44.1
google-search43.1
openai41.1
anthropic38.2
vs

Hilton (direct)

12.2
95% CI10.7–13.8
Industry rank#14
perplexity10.0
openai-search10.1
google22.8
google-search19.4
openai9.3
anthropic12.9

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeExpediaHilton (direct)
Recommendations
“What's the best option for me?”
50%19%
Comparisons
“How do the top options stack up?”
43%4%
Ready to buy
“Which one should I actually get?”
57%6%
Problem-solving
“I have this problem — what fixes it?”
56%12%
Informational
“How does this kind of product work?”
23%21%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

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