← Hotel & Travel Booking

Airbnb vs Hilton (direct)

AI visibility head-to-head, Hotel & Travel Booking — run #75 (2026-08-01). Airbnb leads with statistical confidence (non-overlapping 95% CIs).

Airbnb · leads

43.4
95% CI41.1–45.9
Industry rank#2
perplexity39.8
openai-search41.7
google41.2
google-search41.6
openai44.6
anthropic40.2
vs

Hilton (direct)

12.2
95% CI10.7–13.8
Industry rank#14
perplexity10.0
openai-search10.1
google22.8
google-search19.4
openai9.3
anthropic12.9

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeAirbnbHilton (direct)
Recommendations
“What's the best option for me?”
38%19%
Comparisons
“How do the top options stack up?”
20%4%
Ready to buy
“Which one should I actually get?”
48%6%
Problem-solving
“I have this problem — what fixes it?”
43%12%
Informational
“How does this kind of product work?”
61%21%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

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