Kayak #4 in Hotel & Travel Booking
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Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
Perplexity
ChatGPT + web search
Gemini (Google)
Gemini + web search
ChatGPT (OpenAI)
Claude (Anthropic)
By question type
Where Kayak shows up, by the intent behind the question. Every hotel & travel booking panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 20% | |
| Comparisons “How do the top options stack up?” | 10% | |
| Ready to buy “Which one should I actually get?” | 14% | |
| Problem-solving “I have this problem — what fixes it?” | 5% | |
| Informational “How does this kind of product work?” | 1% |
What the AIs say
Real answers from the latest measurement in which Kayak appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"For finding cheap flights, is Kayak or Skyscanner better?"
# Kayak vs. Skyscanner for Cheap Flights Both are solid choices, but they have different strengths: **Skyscanner** tends to be better for: - Broader search coverage, including more budg…
Gemini (Google) · recommended · listed #1
"For finding cheap flights, is Kayak or Skyscanner better?"
When it comes to finding cheap flights, both **Skyscanner** and **Kayak** are excellent metasearch engines (meaning they search hundreds of airlines and booking sites to find you the best price). However, they cater to slightly different types of tr…
Gemini + web search · listed #1
"Which one gives better flight deals, Kayak or Skyscanner?"
Neither **Kayak** nor **Skyscanner** consistently offers cheaper flights across the board because both are **metasearch engines** (aggregators). They do not actually sell tickets; instead, they s…
ChatGPT (OpenAI) · recommended · listed #1
"Which one gives better flight deals, Kayak or Skyscanner?"
…nt global coverage and strong in Europe/Asia; its “Everywhere” and whole‑month searches are great for discovery and flexible travelers. - Kayak: Also broad coverage and strong in the U.S.; offers additional tools (price forecast, Explore map) and sometimes shows different OTA combinations. - Fare types shown - Both aggr…
ChatGPT + web search · recommended · listed #1
"Which one gives better flight deals, Kayak or Skyscanner?"
…ons that other engines miss. ([skyscanner.com](https://www.skyscanner.com/destinations/advice/how-to-use-skyscanner?utm_source=openai)) - Kayak: powerful filters, fare breakdowns, price forecasts/alerts and “hacker fares” (mixing one‑ways) — useful when you want to compare total cost, baggage options and booking sources s…
Perplexity · listed #1
"For finding cheap flights, is Kayak or Skyscanner better?"
…is usually the better first check**, especially for **international routes**, **budget airlines**, and **flexible-destination searches**. **Kayak** is often better once you already know the route and want **stronger filters**, **price alerts**, or a more detailed side-by-side comparison.[1][8][12] The practical difference…
Where the AIs get it from
Domains cited by search-backed answers that mentioned Kayak (85 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| kayak.com own domain | 52 |
| reddit.com | 37 |
| booking.com | 35 |
| expedia.com | 30 |
| facebook.com | 27 |
| trivago.com | 26 |
| hotels.com | 25 |
| hoteltonight.com | 22 |
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Head-to-head: Kayak vs Booking.com · Kayak vs Airbnb · Kayak vs Expedia — or the full Hotel & Travel Booking leaderboard.
Data from run #75. Methodology