IHG (direct) #15 in Hotel & Travel Booking
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Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
Perplexity
ChatGPT + web search
Gemini (Google)
Gemini + web search
ChatGPT (OpenAI)
Claude (Anthropic)
By question type
Where IHG (direct) shows up, by the intent behind the question. Every hotel & travel booking panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 7% | |
| Comparisons “How do the top options stack up?” | 0% | |
| Ready to buy “Which one should I actually get?” | 0% | |
| Problem-solving “I have this problem — what fixes it?” | 1% | |
| Informational “How does this kind of product work?” | 2% |
What the AIs say
Real answers from the latest measurement in which IHG (direct) appeared — the receipts behind the score.
Claude (Anthropic) · listed #3
"How do I find a hotel room last minute when most options seem sold out?"
…tes—front desks often hold back rooms from online inventory or know about last-minute cancellations - **Try hotel apps** (Marriott, Hilton, IHG, etc.)—sometimes show availability not listed on third-party sites - **Check for cancellations at 6pm** — many hotels release unclaimed reservations around this time since guarant…
Gemini (Google) · listed #3
"Is there a way to get a refund of the difference if a hotel price drops after I book?"
…sure you won't incur a penalty.* --- ### Method 2: Use the Hotel's "Best Rate Guarantee" (BRG) Most major hotel chains (Marriott, Hilton, IHG, Hyatt) and Online Travel Agencies (Expedia, Booking.com) have "Best Price Guarantees." * **How it works:** If you find a lower price for the same room on another website, they…
Gemini + web search · listed #4
"I found a much cheaper rate for the same hotel after booking, can I get a price match?"
…rough #### 1. Major Hotel Chains (Booking Directly) If you booked directly through a major chain’s website (e.g., Marriott, Hilton, Hyatt, IHG, Wyndham), they all have robust **Best Rate Guarantees (BRG)**. They want you to book direct, so if you find a cheaper price on a third-party site (like Booking.com or Priceline),…
ChatGPT (OpenAI) · listed #4
"Can you recommend a hotel booking platform that has a solid loyalty rewards program?"
…status (and many co‑branded card perks). Points value varies and can be inflationary, but it’s very convenient for frequent short stays. - IHG One Rewards and Accor Live Limitless (ALL) — Good for budget and midscale travelers; IHG and Accor often run strong promotions and have broad networks in some regions. Generally l…
ChatGPT + web search · listed #4
"Should I use Hotels.com or Booking.com to find hotel deals?"
…atus with a hotel chain, check the hotel’s direct website first — chain benefits (upgrades, points) often make booking direct preferable. ([ihg.com](https://www.ihg.com/content/us/en/customer-care/bwc-lp?cm_sp=OSMGL-6C-EN-BPG&utm_source=openai)) 4. If rates are refundable, monitor prices (or use the apps’ price alerts)…
Perplexity · listed #3
"I found a much cheaper rate for the same hotel after booking, can I get a price match?"
…lton**: allows claims **before booking or within 24 hours after booking**, and if approved gives the lower rate plus **25% off**.[3][5] - **IHG**: offers a lower-rate match plus **5x points** if the claim qualifies.[10] - **Choice Hotels**: requires a claim **within 24 hours of booking** and at least **48 hours before arr…
Where the AIs get it from
Domains cited by search-backed answers that mentioned IHG (direct) (16 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| vertexaisearch.cloud.google.com | 8 |
| hotels.com | 7 |
| ihg.com own domain | 4 |
| facebook.com | 4 |
| hilton.com | 3 |
| nerdwallet.com | 3 |
| reddit.com | 3 |
| expedia.com | 3 |
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Head-to-head: IHG (direct) vs Booking.com · IHG (direct) vs Airbnb · IHG (direct) vs Expedia — or the full Hotel & Travel Booking leaderboard.
Data from run #75. Methodology