Ecommerce Platforms
The Ecommerce Platforms AI-visibility leaderboard ranks 12 brands by how often Perplexity, ChatGPT (OpenAI), Claude (Anthropic) and Gemini (Google) mention and recommend them across a fixed panel of realistic buyer questions, re-measured every monthly cycle. Shopify currently leads with a global visibility score of 64.6.
Movers
No statistically significant movement since the last run — all 12 tracked brands are stable within their confidence intervals. Muted hollow arrows in the standings below show drift that stayed within statistical noise.
Standings
| # | Brand | Global score | Per model |
|---|---|---|---|
| 1 | Shopify | 64.6 ±2.3▽ −0.1 | |
| 2 | WooCommerce | 46.5 ±2.4△ +0.3 | |
| 3 | Etsy | 32.7 ±2.7▽ −0.2 | |
| 4 | BigCommerce | 26.1 ±2.1△ +0.9 | |
| 5 | Amazon (marketplace) | 25.0 ±2.3△ +0.5 | |
| 6△1 | Squarespace Commerce | 23.5 ±2.2△ +0.6 | |
| 7▽1 | Wix eCommerce | 22.3 ±2.1▽ −0.6 | |
| 8 | Square Online | 21.8 ±2.4△ +0.7 | |
| 9 | Adobe Commerce (Magento) | 18.4 ±2.1▽ −0.0 | |
| 10 | Ecwid | 14.1 ±2.2▽ −0.7 | |
| 11 | Shift4Shop | 10.8 ±1.9▽ −0.4 | |
| 12 | Salesforce Commerce Cloud | 7.7 ±1.2△ +0.8 |
What the AIs cite
The domains search-backed assistants relied on when answering this industry's questions (2026-08-01). Getting featured on these is the most direct lever on AI visibility.
| Domain | Answers citing it |
|---|---|
| youtube.com | 269 |
| reddit.com | 263 |
| shopify.com | 175 |
| forbes.com | 109 |
| ecomm.design | 76 |
| bigcommerce.com | 74 |
| printful.com | 72 |
| wix.com | 59 |
| zapier.com | 59 |
| facebook.com | 48 |
Head-to-head: Shopify vs WooCommerce · Shopify vs Etsy · WooCommerce vs Etsy
Global score = market-share-weighted blend of per-model visibility scores (0–100). Methodology
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