Amazon (marketplace) #5 in Ecommerce Platforms
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Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
Perplexity
ChatGPT (OpenAI)
Claude (Anthropic)
Gemini (Google)
By question type
Where Amazon (marketplace) shows up, by the intent behind the question. Every ecommerce platforms panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 5% | |
| Comparisons “How do the top options stack up?” | 1% | |
| Ready to buy “Which one should I actually get?” | 2% | |
| Problem-solving “I have this problem — what fixes it?” | 6% | |
| Informational “How does this kind of product work?” | 2% |
What the AIs say
Real answers from the latest measurement in which Amazon (marketplace) appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"What's the difference between selling on Amazon versus building my own store with Shopify?"
# Amazon vs. Shopify: Key Differences ## Traffic & Discovery - **Amazon**: Built-in audience actively searching to buy. You tap into existing traffic but compete directly with similar pro…
Gemini (Google) · listed #1
"What are the main types of online marketplaces where I could list my products?"
…to a global audience. * **Best for:** High-volume products, household goods, branded merchandise, and everyday items. * **Examples:** **Amazon, eBay, Walmart Marketplace, AliExpress.** * **Pros:** Access to hundreds of millions of ready-to-buy customers; robust logistics support (like Fulfillment by Amazon). * **Cons…
ChatGPT (OpenAI) · listed #1
"What's the difference between selling on Amazon versus building my own store with Shopify?"
Short answer - Amazon: fast access to huge customer traffic and easy buying flow, but higher fees, less control over branding and customer data, and more platform rules/competition. - Shopify: full con…
Perplexity · listed #1
"Should I sell through Amazon marketplace or set up my own Shopify store?"
It depends on whether you want **speed and built-in traffic** or **brand control and ownership**. In general, **Amazon Marketplace** is better for fast validation and commodity products, while **Shopify** is better if you want to build a long-term brand and own the customer relationship.[1][2][11]…
Where the AIs get it from
Domains cited by search-backed answers that mentioned Amazon (marketplace) (29 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| reddit.com | 23 |
| youtube.com | 23 |
| shopify.com | 20 |
| forbes.com | 16 |
| printful.com | 12 |
| business.com | 8 |
| sell.amazon.com own domain | 7 |
| godaddy.com | 7 |
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Head-to-head: Amazon (marketplace) vs Shopify · Amazon (marketplace) vs WooCommerce · Amazon (marketplace) vs Etsy — or the full Ecommerce Platforms leaderboard.
Data from run #83. Methodology