← Ecommerce Platforms

Amazon (marketplace) vs Shopify

AI visibility head-to-head, Ecommerce Platforms — run #83 (2026-08-01). Shopify leads with statistical confidence (non-overlapping 95% CIs).

Amazon (marketplace)

25.0
95% CI22.6–27.3
Industry rank#5
perplexity18.2
openai26.9
anthropic21.6
google21.0
vs

Shopify · leads

64.6
95% CI62.0–66.5
Industry rank#1
perplexity64.7
openai63.5
anthropic63.0
google68.8

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeAmazon (marketplace)Shopify
Recommendations
“What's the best option for me?”
15%73%
Comparisons
“How do the top options stack up?”
12%71%
Ready to buy
“Which one should I actually get?”
17%88%
Problem-solving
“I have this problem — what fixes it?”
25%71%
Informational
“How does this kind of product work?”
30%74%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

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