Tax Software
The Tax Software AI-visibility leaderboard ranks 10 brands by how often Perplexity, Gemini (Google), ChatGPT (OpenAI) and Claude (Anthropic) mention and recommend them across a fixed panel of realistic buyer questions, re-measured every monthly cycle. TurboTax currently leads with a global visibility score of 53.3.
Shopping, not analyzing? Read the buyer's guide: The best tax software, according to AI →
Movers
No statistically significant movement since the last run — all 10 tracked brands are stable within their confidence intervals. Muted hollow arrows in the standings below show drift that stayed within statistical noise.
Standings
| # | Brand | Global score | Per model |
|---|---|---|---|
| 1 | TurboTax | 53.3 ±2.5△ +0.4 | |
| 2 | H&R Block | 43.9 ±2.6▽ −0.1 | |
| 3 | IRS Free File | 41.0 ±2.6▽ −0.7 | |
| 4 | TaxAct | 36.3 ±2.4△ +0.1 | |
| 5 | FreeTaxUSA | 35.0 ±2.5△ +0.5 | |
| 6 | Cash App Taxes | 28.0 ±2.5△ +0.1 | |
| 7 | TaxSlayer | 27.2 ±2.4△ +1.3 | |
| 8 | TaxHawk | 21.7 ±8.9△ +0.5 | |
| 9 | IRS Direct File | 18.9 ±3.2▽ −1.9 | |
| 10 | Jackson Hewitt | 15.4 ±3.5▽ −1.8 |
What the AIs cite
The domains search-backed assistants relied on when answering this industry's questions (2026-08-01). Getting featured on these is the most direct lever on AI visibility.
| Domain | Answers citing it |
|---|---|
| reddit.com | 244 |
| turbotax.intuit.com | 183 |
| youtube.com | 166 |
| irs.gov | 166 |
| cnbc.com | 149 |
| hrblock.com | 144 |
| cnet.com | 110 |
| vertexaisearch.cloud.google.com | 99 |
| taxact.com | 95 |
| bogleheads.org | 94 |
Head-to-head: TurboTax vs H&R Block · TurboTax vs IRS Free File · H&R Block vs IRS Free File
Global score = market-share-weighted blend of per-model visibility scores (0–100). Methodology
Your brand not on this list?
See exactly what ChatGPT, Claude, Gemini, and Perplexity say about any brand — yours, a client's, a rival's. Free baseline scan, no credit card.
Scan your brand free →