TurboTax #1 in Tax Software
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Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
Perplexity
Gemini + web search
ChatGPT + web search
Gemini (Google)
ChatGPT (OpenAI)
Claude (Anthropic)
By question type
Where TurboTax shows up, by the intent behind the question. Every tax software panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 64% | |
| Comparisons “How do the top options stack up?” | 20% | |
| Ready to buy “Which one should I actually get?” | 40% | |
| Problem-solving “I have this problem — what fixes it?” | 18% | |
| Informational “How does this kind of product work?” | 2% |
What the AIs say
Real answers from the latest measurement in which TurboTax appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"I'm frustrated with TurboTax's pricing, what else can I use instead?"
Here are some solid alternatives to TurboTax, organized by what matters most to you: **Free options (if you qualify):** - **IRS Direct File** – Free, government-run, available in more states now. Works for relatively simple…
Gemini (Google) · listed #1
"Which tax program tends to get people the biggest refund?"
…Because all tax software must adhere to the exact same IRS tax codes and math formulas, entering the exact same financial information into TurboTax, H&R Block, FreeTaxUSA, or TaxSlayer will result in the **exact same refund amount.** In fact, almost every major tax software offers a **"Maximum Refund Guarantee"**—meaning if…
Gemini + web search · recommended · listed #1
"What's a good paid tax software option to purchase for my small business filing?"
…S-Corporation, C-Corporation, or Partnership (which require separate business entity returns like Form 1120-S, 1120, or 1065). --- ### 1. TurboTax: Best Overall for User-Friendliness & Guided Filing TurboTax remains the industry standard for user-friendliness, offering highly intuitive, jargon-free step-by-step guidance. *…
ChatGPT (OpenAI) · recommended · listed #1
"If I have investments, should I trust TurboTax or TaxAct more for accuracy?"
…e software supports importing and reporting those transactions. Key differences and practical guidance - Accuracy vs. user input - Both TurboTax and TaxAct perform the same underlying calculations. Most mistakes stem from missing/misentered forms, wrong cost basis, or misclassified transactions — not the software's math. -…
ChatGPT + web search · recommended · listed #1
"What tax software would you recommend for someone who invests in stocks and crypto?"
…r crypto activity is. Quick recommendations by profile: - Occasional stock investor + a little crypto (buy & hold, <100 crypto txns/year): TurboTax (Online Premium) to file stocks + use a consumer crypto-tax tool (CoinTracker, Koinly, or CoinLedger) to produce Form 8949/summary that imports into TurboTax. These tools all supp…
Perplexity · recommended · listed #1
"What tax software would you recommend for someone who invests in stocks and crypto?"
…program for the overall return, and a specialized crypto tax tool for the digital-asset transactions. For a relatively simple portfolio, **TurboTax Premier** is a strong fit; if crypto is a meaningful part of your activity, pair it with **CoinLedger** or **Koinly** first so your crypto gains, losses, and Form 8949 data are or…
Where the AIs get it from
Domains cited by search-backed answers that mentioned TurboTax (256 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| reddit.com | 139 |
| turbotax.intuit.com own domain | 113 |
| cnbc.com | 94 |
| hrblock.com | 85 |
| youtube.com | 85 |
| pcmag.com | 77 |
| bogleheads.org | 71 |
| vertexaisearch.cloud.google.com | 71 |
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Head-to-head: TurboTax vs H&R Block · TurboTax vs IRS Free File · TurboTax vs TaxAct — or the full Tax Software leaderboard.
Data from run #78. Methodology