H&R Block vs TurboTax
AI visibility head-to-head, Tax Software — run #35 (2026-07-08). TurboTax leads with statistical confidence (non-overlapping 95% CIs).
H&R Block
44.0
95% CI41.3–46.2
Industry rank#2
google45.7
perplexity43.8
google-search43.3
openai43.8
openai-search41.4
anthropic-search49.3
anthropic40.3
vs
TurboTax · leads
52.9
95% CI50.3–54.9
Industry rank#1
google58.7
perplexity57.3
google-search52.7
openai51.1
openai-search50.2
anthropic-search55.7
anthropic50.0
Per-model bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology