H&R Block #2 in Tax Software

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Rank in Tax Software

Global visibility score

43.9 ▽ −0.1

95% CI 41.2–46.3

Score over time

Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works

By model

Perplexity

42.7

Mention rate42%

Position score0.53

Recommended33%

Gemini + web search

44.2

Mention rate65%

Position score0.36

Recommended30%

ChatGPT + web search

40.1

Mention rate46%

Position score0.45

Recommended29%

Gemini (Google)

45.2

Mention rate66%

Position score0.38

Recommended29%

ChatGPT (OpenAI)

44.0

Mention rate56%

Position score0.44

Recommended38%

Claude (Anthropic)

39.3

Mention rate57%

Position score0.40

Recommended19%

By question type

Where H&R Block shows up, by the intent behind the question. Every tax software panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.

Question type	Mentioned	Recommended
Recommendations “What's the best option for me?”	187/240 answers78%	51%
Comparisons “How do the top options stack up?”	105/240 answers44%	25%
Ready to buy “Which one should I actually get?”	180/240 answers75%	47%
Problem-solving “I have this problem — what fixes it?”	139/240 answers58%	24%
Informational “How does this kind of product work?”	52/240 answers22%	2%

What the AIs say

Real answers from the latest measurement in which H&R Block appeared — the receipts behind the score.

Claude (Anthropic) · listed #1

"Which is cheaper for filing taxes, H&R Block or TurboTax?"

# H&R Block vs. TurboTax: Pricing Comparison Generally, **H&R Block tends to be slightly cheaper** than TurboTax for comparable service tiers, though pricing changes frequently for both comp…

Gemini (Google) · listed #1

"What features should I look for in tax software if I'm comparing options for next year?"

…, and the software should automatically populate the data. * **Prior-Year Import:** If you are switching software (e.g., from TurboTax to H&R Block, or vice versa), look for the ability to upload last year’s PDF to automatically import your personal details and carrying losses. * **Seamless State Return Transfer:** The soft…

Gemini + web search · listed #1

"How does Jackson Hewitt compare to H&R Block for in-person tax help?"

When it comes to getting your taxes done in person, **H&R Block** and **Jackson Hewitt** are the two largest retail tax preparation brands in the United States. While they offer similar core services—like sitting down with a tax pro, dropping…

ChatGPT (OpenAI) · recommended · listed #1

"Which is cheaper for filing taxes, H&R Block or TurboTax?"

Short answer: usually H&R Block. Why: for comparable online tiers H&R Block typically charges less than TurboTax (often by $10–40 per tier) and includes some forms/features that TurboTax puts in higher-priced…

ChatGPT + web search · listed #1

"How does Jackson Hewitt compare to H&R Block for in-person tax help?"

Short answer first: both are credible national choices for in‑person tax help; H&R Block is generally the bigger, full‑service chain with wider office coverage and more in‑house credentialed pros, while Jackson Hewitt focuses on convenience (many retail/Walmart locati…

Perplexity · recommended · listed #1

"What's a solid tax software choice if I want to maximize my refund?"

If your main goal is to **maximize your refund**, a solid pick is **H&R Block** or **TurboTax**. Recent reviews describe **H&R Block** as a top overall choice and note its **Maximum Refund Guarantee**, while **TurboTax** is repeatedly ranked as a leading gu…

Where the AIs get it from

Domains cited by search-backed answers that mentioned H&R Block (225 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.

Cited domain	Answers citing it
reddit.com	122
turbotax.intuit.com	92
hrblock.com own domain	89
cnbc.com	86
youtube.com	69
cnet.com	65
vertexaisearch.cloud.google.com	64
bogleheads.org	55

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Head-to-head: H&R Block vs TurboTax · H&R Block vs IRS Free File · H&R Block vs TaxAct — or the full Tax Software leaderboard.

Data from run #78. Methodology