H&R Block vs IRS Free File
AI visibility head-to-head, Tax Software — run #35 (2026-07-08). Current scores are statistically indistinguishable (overlapping 95% CIs).
H&R Block
44.0
95% CI41.3–46.2
Industry rank#2
google45.7
perplexity43.8
google-search43.3
openai43.8
openai-search41.4
anthropic-search49.3
anthropic40.3
vs
IRS Free File
41.7
95% CI38.9–44.0
Industry rank#3
google33.1
perplexity36.1
google-search35.2
openai44.6
openai-search46.4
anthropic-search42.5
anthropic41.4
Per-model bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology