IRS Free File vs TurboTax
AI visibility head-to-head, Tax Software — run #35 (2026-07-08). TurboTax leads with statistical confidence (non-overlapping 95% CIs).
IRS Free File
41.7
95% CI38.9–44.0
Industry rank#3
google33.1
perplexity36.1
google-search35.2
openai44.6
openai-search46.4
anthropic-search42.5
anthropic41.4
vs
TurboTax · leads
52.9
95% CI50.3–54.9
Industry rank#1
google58.7
perplexity57.3
google-search52.7
openai51.1
openai-search50.2
anthropic-search55.7
anthropic50.0
Per-model bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology