CRM / Sales Software
The CRM / Sales Software AI-visibility leaderboard ranks 16 brands by how often Perplexity, ChatGPT (OpenAI), Claude (Anthropic) and Gemini (Google) mention and recommend them across a fixed panel of realistic buyer questions, re-measured every monthly cycle. HubSpot currently leads with a global visibility score of 70.4.
Movers
No statistically significant movement since the last run — all 16 tracked brands are stable within their confidence intervals. Muted hollow arrows in the standings below show drift that stayed within statistical noise.
Standings
| # | Brand | Global score | Per model |
|---|---|---|---|
| 1 | HubSpot | 70.4 ±1.9△ +0.4 | |
| 2△1 | Pipedrive | 49.1 ±2.6△ +1.2 | |
| 3▽1 | Salesforce | 47.9 ±2.7▽ −0.2 | |
| 4 | Zoho CRM | 45.0 ±2.4▽ −0.8 | |
| 5 | Freshsales | 30.5 ±2.5△ +0.6 | |
| 6 | Microsoft Dynamics 365 | 25.9 ±2.4▽ −0.8 | |
| 7 | Close | 24.1 ±2.6△ +0.3 | |
| 8 | Copper | 22.9 ±2.5△ +0.2 | |
| 9 | ActiveCampaign | 22.4 ±2.6▽ −0.2 | |
| 10 | Attio | 19.8 ±4.9△ +3.3 | |
| 11 | monday CRM | 13.7 ±2.0▽ −1.4 | |
| 12 | Keap | 13.4 ±2.1▽ −0.0 | |
| 13△1 | SugarCRM | 10.6 ±1.9▽ −0.3 | |
| 14▽1 | Zendesk Sell | 10.5 ±1.6▽ −1.0 | |
| 15 | Nutshell | 8.2 ±5.7△ +2.1 | |
| 16 | Insightly | 5.6 ±1.1△ +0.3 |
What the AIs cite
The domains search-backed assistants relied on when answering this industry's questions (2026-08-01). Getting featured on these is the most direct lever on AI visibility.
| Domain | Answers citing it |
|---|---|
| reddit.com | 271 |
| youtube.com | 244 |
| monday.com | 163 |
| zapier.com | 155 |
| hubspot.com | 124 |
| forbes.com | 115 |
| vertexaisearch.cloud.google.com | 100 |
| g2.com | 99 |
| salesforce.com | 99 |
| pipedrive.com | 92 |
Head-to-head: HubSpot vs Pipedrive · HubSpot vs Salesforce · Pipedrive vs Salesforce
Global score = market-share-weighted blend of per-model visibility scores (0–100). Methodology
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