AI Visibility Index
Who the AI assistants recommend
A public index of the brands ChatGPT, Claude, Gemini, and Perplexity mention and recommend most — measured monthly with open methodology.
ChatGPTClaudeGeminiPerplexity
Global leaderboard · by share of voice | by industry score
| # | Brand | Industry | Visibility | Score |
|---|---|---|---|---|
| 1 | HubSpot | CRM / Sales Software | 69.9 | |
| 2 | QuickBooks | Accounting Software | 69.0 | |
| 3 | Bitwarden | Password Managers | 65.1 | |
| 4 | Shopify | Ecommerce Platforms | 64.5 | |
| 5 | Wix | Website Builders | 57.2 | |
| 6 | Apple (MacBook) | Laptops | 55.6 | |
| 7 | Hinge | Dating Apps | 55.2 | |
| 8 | 1Password | Password Managers | 53.9 | |
| 9 | TurboTax | Tax Software | 52.9 | |
| 10 | Apple (iPhone) | Smartphones | 52.5 | |
| 11 | Bumble | Dating Apps | 52.1 | |
| 12 | Squarespace | Website Builders | 51.2 | |
| 13 | Lenovo | Laptops | 50.7 | |
| 14 | Microsoft Defender | Antivirus Software | 49.8 | |
| 15 | Wave | Accounting Software | 49.1 | |
| 16 | Brooks | Running Shoes | 48.7 | |
| 17 | Salesforce | CRM / Sales Software | 48.1 | |
| 18 | Bitdefender | Antivirus Software | 47.9 | |
| 19 | Pipedrive | CRM / Sales Software | 47.8 | |
| 20 | WooCommerce | Ecommerce Platforms | 46.2 | |
| 21 | Hoka | Running Shoes | 45.9 | |
| 22 | Zoho CRM | CRM / Sales Software | 45.8 | |
| 23 | Booking.com | Hotel & Travel Booking | 45.3 | |
| 24 | Xero | Accounting Software | 45.2 | |
| 25 | Fidelity | Online Brokers & Investing | 45.1 |
Unweighted within-industry visibility scores — a small-category leader can top this view. How it's measured · ▲/▼ = statistically significant rank change in the brand's category since last cycle.
Browse by industry
CRM / Sales Software
HubSpot
Most visible69.9
Project Management Tools
Trello
Most visible42.5
Streaming Services
Netflix
Most visible40.0
Running Shoes
Brooks
Most visible48.7
Email Marketing Tools
Mailchimp
Most visible40.9
VPN Services
NordVPN
Most visible39.9
Web Hosting
Kinsta
Most visible34.7
Credit Cards
Capital One
Most visible38.8
Meal Kit Delivery
HelloFresh
Most visible44.7
Airlines (US)
Delta Air Lines
Most visible43.0
Hotel & Travel Booking
Booking.com
Most visible45.3
Consumer Banking
Chase (banking)
Most visible39.8
Online Brokers & Investing
Fidelity
Most visible45.1
Tax Software
TurboTax
Most visible52.9
Smartphones
Apple (iPhone)
Most visible52.5
Laptops
Apple (MacBook)
Most visible55.6
Headphones & Earbuds
Sony (audio)
Most visible39.9
Website Builders
Wix
Most visible57.2
Ecommerce Platforms
Shopify
Most visible64.5
Password Managers
Bitwarden
Most visible65.1
Accounting Software
QuickBooks
Most visible69.0
Car Insurance (US)
GEICO
Most visible37.2
Mattresses
Saatva
Most visible25.8
Dating Apps
Hinge
Most visible55.2
Antivirus Software
Microsoft Defender
Most visible49.8
Cross-industry comparisons carry caveats: each industry has its own prompt panel, so scores are most meaningful within an industry. See the methodology.
Buyer's guides
Shopping, not analyzing? The same data, written as verdicts: all AI buyer's guides →
Best streaming servicesBest running shoesBest vpn servicesBest credit cardsBest meal kit deliveryBest airlines (us)Best hotel & travel bookingBest consumer bankingBest online brokers & investingBest tax softwareBest smartphonesBest laptopsBest headphones & earbudsBest password managersBest car insurance (us)Best mattressesBest dating appsBest antivirus software
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