Password Managers
The Password Managers AI-visibility leaderboard ranks 12 brands by how often Perplexity, ChatGPT (OpenAI), Claude (Anthropic) and Gemini (Google) mention and recommend them across a fixed panel of realistic buyer questions, re-measured every monthly cycle. Bitwarden currently leads with a global visibility score of 64.3.
Shopping, not analyzing? Read the buyer's guide: The best password managers, according to AI →
Movers
No statistically significant movement since the last run — all 12 tracked brands are stable within their confidence intervals. Muted hollow arrows in the standings below show drift that stayed within statistical noise.
Standings
| # | Brand | Global score | Per model |
|---|---|---|---|
| 1 | Bitwarden | 64.3 ±2.3▽ −0.8 | |
| 2 | 1Password | 52.9 ±2.7▽ −1.0 | |
| 3 | KeePass | 34.7 ±2.6▽ −0.0 | |
| 4 | LastPass | 30.0 ±2.0△ +0.4 | |
| 5 | Dashlane | 26.7 ±2.1△ +0.1 | |
| 6 | Apple Passwords | 20.2 ±2.2▽ −2.3 | |
| 7 | Proton Pass | 20.2 ±4.5▽ −2.1 | |
| 8 | NordPass | 19.3 ±2.4▽ −0.5 | |
| 9 | Google Password Manager | 18.7 ±2.1▽ −0.5 | |
| 10 | Keeper | 18.3 ±1.9△ +0.7 | |
| 11 | RoboForm | 14.7 ±3.2▽ −1.9 | |
| 12 | Enpass | 14.0 ±2.7△ +0.2 |
What the AIs cite
The domains search-backed assistants relied on when answering this industry's questions (2026-08-01). Getting featured on these is the most direct lever on AI visibility.
| Domain | Answers citing it |
|---|---|
| reddit.com | 293 |
| youtube.com | 212 |
| passwordmanager.com | 163 |
| security.org | 151 |
| pcmag.com | 132 |
| allaboutcookies.org | 129 |
| bitwarden.com | 109 |
| nytimes.com | 109 |
| techradar.com | 88 |
| cybernews.com | 85 |
Head-to-head: Bitwarden vs 1Password · Bitwarden vs KeePass · 1Password vs KeePass
Global score = market-share-weighted blend of per-model visibility scores (0–100). Methodology
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