NordPass #8 in Password Managers
Represent NordPass? Claim this brand for the verified badge — free, and separate from the subscriptions below.
Independent measurement about NordPass — anyone can monitor a brand (brand teams, agencies, competitors). Paying never affects scores, and the ✓ badge stays reserved for verified representatives.
Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
Perplexity
ChatGPT (OpenAI)
Claude (Anthropic)
Gemini (Google)
By question type
Where NordPass shows up, by the intent behind the question. Every password managers panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 8% | |
| Comparisons “How do the top options stack up?” | 11% | |
| Ready to buy “Which one should I actually get?” | 5% | |
| Problem-solving “I have this problem — what fixes it?” | 3% | |
| Informational “How does this kind of product work?” | 3% |
What the AIs say
Real answers from the latest measurement in which NordPass appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"What are the most commonly leaked or hacked passwords worldwide?"
# Most Commonly Leaked/Hacked Passwords Based on annual security research (like NordPass, SplashData, and Have I Been Pwned data), these passwords consistently appear as the most compromised: ## Top Offenders 1. **123456** 2. **123456789** 3. **qwerty** 4. **password…
Gemini (Google) · recommended · listed #1
"How do NordPass and Keeper compare when it comes to business plans?"
When comparing **NordPass** and **Keeper** for business use, the decision comes down to a classic trade-off: **simplicity and user experience (NordPass)** versus **enterprise-grade customization and securi…
ChatGPT (OpenAI) · recommended · listed #1
"Should I pay more for Dashlane or is NordPass just as good?"
Short answer - Both are good, secure password managers. NordPass is cheaper and covers the core needs very well. Dashlane costs more but bundles extra conveniences (VPN, automatic password changer, travel mode, some advanced monitoring/support)…
Perplexity · recommended · listed #1
"Is Dashlane worth the extra cost compared to NordPass?"
**Usually, no**—for most people, **NordPass is the better value** because it covers the core password-manager basics at a much lower price.[2][5][18] **Dashlane is worth the extra cost only if you will actually use its adde…
Where the AIs get it from
Domains cited by search-backed answers that mentioned NordPass (73 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| reddit.com | 73 |
| passwordmanager.com | 61 |
| security.org | 59 |
| allaboutcookies.org | 55 |
| pcmag.com | 49 |
| youtube.com | 46 |
| nytimes.com | 45 |
| cybernews.com | 38 |
Embed this badge
<a href="https://helloranked.com/brand/nordpass">
<img src="https://helloranked.com/badge/nordpass"
alt="helloranked AI Visibility rank" height="24" />
</a>Updates automatically with every measurement cycle — copy it into your site's footer or press page.
Head-to-head: NordPass vs Bitwarden · NordPass vs 1Password · NordPass vs KeePass — or the full Password Managers leaderboard.
Data from run #84. Methodology