Dashlane #5 in Password Managers
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Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
Perplexity
ChatGPT (OpenAI)
Claude (Anthropic)
Gemini (Google)
By question type
Where Dashlane shows up, by the intent behind the question. Every password managers panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 7% | |
| Comparisons “How do the top options stack up?” | 8% | |
| Ready to buy “Which one should I actually get?” | 16% | |
| Problem-solving “I have this problem — what fixes it?” | 7% | |
| Informational “How does this kind of product work?” | 7% |
What the AIs say
Real answers from the latest measurement in which Dashlane appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"Should I pay more for Dashlane or is NordPass just as good?"
…Both have decent security architectures (zero-knowledge encryption) - Both offer free tiers with limited features **Where they differ:** *Dashlane advantages:* - More polished, intuitive interface - Built-in VPN on higher tiers - Dark web monitoring is more robust - Better autofill accuracy historically *NordPass advantages…
Gemini (Google) · listed #1
"Is Dashlane worth the extra cost compared to NordPass?"
Whether Dashlane is worth the extra cost compared to NordPass depends entirely on **how you plan to use it** and **what security tools you already pay for.** For most average users, **NordPass i…
ChatGPT (OpenAI) · listed #1
"Is Dashlane worth the extra cost compared to NordPass?"
Short answer: maybe — Dashlane can be worth the extra cost if you want its premium conveniences (built-in VPN, automatic password changer, Travel Mode, broader dark‑web monitoring and advanced sharing/family/bu…
Perplexity · recommended · listed #1
"Should I switch from LastPass to Dashlane, and what would actually change?"
**Maybe — if your priority is security features and a cleaner experience, Dashlane is the stronger upgrade; if your priority is price or team/admin flexibility, LastPass can still make sense.** Dashlane is consistently described as having stronger security posit…
Where the AIs get it from
Domains cited by search-backed answers that mentioned Dashlane (65 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| reddit.com | 65 |
| passwordmanager.com | 50 |
| allaboutcookies.org | 45 |
| security.org | 40 |
| youtube.com | 38 |
| nytimes.com | 32 |
| techradar.com | 31 |
| cybernews.com | 29 |
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Head-to-head: Dashlane vs Bitwarden · Dashlane vs 1Password · Dashlane vs KeePass — or the full Password Managers leaderboard.
Data from run #84. Methodology