Password Managers

1Password vs Bitwarden

AI visibility head-to-head, Password Managers — run #84 (2026-08-01). Bitwarden leads with statistical confidence (non-overlapping 95% CIs).

1Password

52.9
95% CI50.055.5
Industry rank#2
perplexity48.0
openai50.1
anthropic53.1
google63.6
vs

Bitwarden · leads

64.3
95% CI61.866.4
Industry rank#1
perplexity52.3
openai63.3
anthropic64.2
google71.0

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question type1PasswordBitwarden
Recommendations
What's the best option for me?
89%96%
Comparisons
How do the top options stack up?
34%38%
Ready to buy
Which one should I actually get?
75%83%
Problem-solving
I have this problem — what fixes it?
61%80%
Informational
How does this kind of product work?
48%62%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

Wondering how your own brand stacks up?

See exactly what ChatGPT, Claude, Gemini, and Perplexity say about any brand — yours, a client's, a rival's. Free baseline scan, no credit card.