Brooks #1 in Running Shoes
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Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
Perplexity
Gemini (Google)
ChatGPT (OpenAI)
Claude (Anthropic)
By question type
Where Brooks shows up, by the intent behind the question. Every running shoes panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 85% | |
| Comparisons “How do the top options stack up?” | 26% | |
| Ready to buy “Which one should I actually get?” | 36% | |
| Problem-solving “I have this problem — what fixes it?” | 48% | |
| Informational “How does this kind of product work?” | 34% |
What the AIs say
Real answers from the latest measurement in which Brooks appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"What running shoes would you suggest for someone dealing with plantar fasciitis?"
…r inserts if needed ## Often-Recommended Brands/Models (Popularity varies by foot type—these are commonly cited, not universal fixes) - **Brooks** – Adrenaline GTS, Ghost - **ASICS** – Gel-Kayano, Gel-Nimbus - **New Balance** – 990 series, 860 series - **Hoka** – Bondi, Arahi (good if you want max cushioning) - **Saucony**…
Gemini (Google) · recommended · listed #1
"What running shoes are best suited for heel strikers doing marathon training?"
…e shoes you will wear for 70% of your training runs. They are durable, protective, and designed to absorb thousands of heel strikes. * **Brooks Ghost 16** * **Drop:** 12mm (Excellent for heel strikers) * **Why it’s great:** The Ghost is the quintessential heel-striker shoe. The high 12mm drop takes a massive a…
ChatGPT (OpenAI) · recommended · listed #1
"What are the top running shoe options for training for a marathon?"
…cks by category (good starting point; try shoes in person when possible) 1. Neutral daily trainers (balanced cushion and responsiveness) - Brooks Ghost — reliable fit, supportive cushioning, very durable for high mileage. - ASICS Gel-Nimbus — plush cushioning, comfortable long-run platform. - New Balance 880 / Fresh Foam 88…
Perplexity · recommended · listed #1
"For wide feet, would you say Hoka or Brooks is the better choice?"
For **wide feet**, I’d give the edge to **Brooks** overall because it consistently offers more width options, including **wide** and **extra-wide** fits across many models.[2][3][10][16] That said, **Hoka** can still work well…
Where the AIs get it from
Domains cited by search-backed answers that mentioned Brooks (123 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| reddit.com | 118 |
| youtube.com | 114 |
| runrepeat.com | 102 |
| runnersworld.com | 100 |
| facebook.com | 73 |
| runtothefinish.com | 59 |
| brooksrunning.com | 33 |
| theruntesters.com | 32 |
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Head-to-head: Brooks vs Hoka · Brooks vs ASICS · Brooks vs New Balance — or the full Running Shoes leaderboard.
Data from run #68. Methodology