Brooks vs Hoka

AI visibility head-to-head, Running Shoes — run #9 (2026-07-07). Current scores are statistically indistinguishable (overlapping 95% CIs).

81.7

95% CI77.6–86.3

Industry rank#1

perplexity75.8

anthropic87.9

openai79.9

google87.2

77.7

95% CI72.2–82.4

Industry rank#2

perplexity72.5

anthropic26.7

openai83.9

google72.9

Per-model bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology