Meal Kit Delivery
The Meal Kit Delivery AI-visibility leaderboard ranks 14 brands by how often Perplexity, ChatGPT (OpenAI), Claude (Anthropic) and Gemini (Google) mention and recommend them across a fixed panel of realistic buyer questions, re-measured every monthly cycle. HelloFresh currently leads with a global visibility score of 43.7.
Shopping, not analyzing? Read the buyer's guide: The best meal kit delivery, according to AI →
Movers
No statistically significant movement since the last run — all 14 tracked brands are stable within their confidence intervals. Muted hollow arrows in the standings below show drift that stayed within statistical noise.
Standings
| # | Brand | Global score | Per model |
|---|---|---|---|
| 1 | HelloFresh | 43.7 ±2.5▽ −1.1 | |
| 2 | Factor | 33.5 ±2.7△ +1.4 | |
| 3△1 | Home Chef | 30.6 ±2.4△ +0.7 | |
| 4▽1 | Sunbasket | 30.3 ±2.6▽ −0.2 | |
| 5△2 | Green Chef | 27.2 ±2.5△ +0.7 | |
| 6 | Blue Apron | 27.0 ±2.2▽ −0.8 | |
| 7▽2 | EveryPlate | 26.6 ±2.5▽ −1.8 | |
| 8△2 | Purple Carrot | 23.6 ±2.7△ +0.7 | |
| 9 | Dinnerly | 22.6 ±2.4▽ −0.3 | |
| 10△1 | CookUnity | 22.4 ±3.5△ +0.8 | |
| 11▽3 | Thistle | 21.0 ±4.0▽ −2.3 | |
| 12 | Marley Spoon | 17.9 ±2.2▽ −0.2 | |
| 13 | Hungryroot | 13.5 ±1.7▽ −1.0 | |
| 14 | Gobble | 11.3 ±2.0△ +0.1 |
What the AIs cite
The domains search-backed assistants relied on when answering this industry's questions (2026-08-01). Getting featured on these is the most direct lever on AI visibility.
| Domain | Answers citing it |
|---|---|
| reddit.com | 271 |
| youtube.com | 188 |
| bonappetit.com | 151 |
| cnet.com | 134 |
| healthline.com | 127 |
| wired.com | 127 |
| deliveryrank.com | 113 |
| facebook.com | 99 |
| mealfan.com | 95 |
| hellofresh.com | 91 |
Head-to-head: HelloFresh vs Factor · HelloFresh vs Home Chef · Factor vs Home Chef
Global score = market-share-weighted blend of per-model visibility scores (0–100). Methodology
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