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Meal Kit Delivery

Cycle 2026-08-01run #73

The Meal Kit Delivery AI-visibility leaderboard ranks 14 brands by how often Perplexity, ChatGPT (OpenAI), Claude (Anthropic) and Gemini (Google) mention and recommend them across a fixed panel of realistic buyer questions, re-measured every monthly cycle. HelloFresh currently leads with a global visibility score of 43.7.

Shopping, not analyzing? Read the buyer's guide: The best meal kit delivery, according to AI →

No statistically significant movement since the last run — all 14 tracked brands are stable within their confidence intervals. Muted hollow arrows in the standings below show drift that stayed within statistical noise.

#BrandGlobal scorePer model
1HelloFresh43.7 ±2.5▽ −1.1
perplexity42
openai43
anthropic46
google47
2Factor33.5 ±2.7△ +1.4
perplexity34
openai32
anthropic32
google39
31Home Chef30.6 ±2.4△ +0.7
perplexity28
openai29
anthropic26
google38
41Sunbasket30.3 ±2.6▽ −0.2
perplexity20
openai32
anthropic22
google30
52Green Chef27.2 ±2.5△ +0.7
perplexity21
openai26
anthropic21
google37
6Blue Apron27.0 ±2.2▽ −0.8
perplexity32
openai24
anthropic28
google37
72EveryPlate26.6 ±2.5▽ −1.8
perplexity29
openai25
anthropic27
google32
82Purple Carrot23.6 ±2.7△ +0.7
perplexity25
openai24
anthropic21
google24
9Dinnerly22.6 ±2.4▽ −0.3
perplexity22
openai23
anthropic25
google21
101CookUnity22.4 ±3.5△ +0.8
perplexity16
openai24
anthropic17
google21
113Thistle21.0 ±4.0▽ −2.3
perplexity26
openai22
anthropic13
google17
12Marley Spoon17.9 ±2.2▽ −0.2
perplexity21
openai18
anthropic14
google19
13Hungryroot13.5 ±1.7▽ −1.0
perplexity12
openai12
anthropic24
google14
14Gobble11.3 ±2.0△ +0.1
perplexity13
openai10
anthropic12
google15

The domains search-backed assistants relied on when answering this industry's questions (2026-08-01). Getting featured on these is the most direct lever on AI visibility.

DomainAnswers citing it
reddit.com271
youtube.com188
bonappetit.com151
cnet.com134
healthline.com127
wired.com127
deliveryrank.com113
facebook.com99
mealfan.com95
hellofresh.com91

Head-to-head: HelloFresh vs Factor · HelloFresh vs Home Chef · Factor vs Home Chef

Global score = market-share-weighted blend of per-model visibility scores (0–100). Methodology

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